Ilaria Pasquinelli
  • Female
  • London
  • United Kingdom
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Ilaria Pasquinelli's Discussions

The future of alpaca fibre - short survey - give me your opinion!

Started this discussion. Last reply by Ilaria Pasquinelli Aug 25, 2010. 4 Replies

I am making a survey on alpaca among the fashion industry professionals.What is your opinion on the future on alpaca fibre?How would you position it in relation to other noble fibres like…Continue

Tags: fibres, natural, Alpaca

Looking for a yarn agent in Scandinavia!

Started Jun 17, 2010 0 Replies

I am looking for a young, strong-willing individual who'd like to take up a sales role in Scandinavia for an Italian supplier of yarns for knitting. This is a great opportunity to work with a leader…Continue

Tags: fashion, knitwear, yarn, Scandinavia, Job

Looking for home textile suppliers

Started this discussion. Last reply by Ilaria Pasquinelli Feb 15, 2010. 2 Replies

Dear all,a client of mine is looking for reliable producers of bed sheets and towels in organic cotton for an important hotel supply. Can anyone help me?Thanks so much!IlariaContinue

Designers wanted

Started Feb 12, 2010 0 Replies

London Pavilion seeks fashion designers to showcase their creations on February 20. If you or someone you know would like to take part, let me know.

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Profile Information

Profession / role:
International Marketing Consultant for Textile and Fashion Industry
Company / organisation:
Clothing Connect
Website (if you have one):
www.clothing-connect.com
My primary role in relation to fashion is:
Consultant
I am looking to discover or buy
Professional opportunities
About me / About business or organisation:
Over 8-year experience as International Marketing Consultant for textile and fashion industry. High knowledge and understanding of global textile and fashion market, and its most recent dynamics both on production and retailing sides. Specialist of the development of ethical, and social responsibility projects, both for private and public companies. Adept specialist in managing projects aimed at social development of SMEs of emerging countries through business linkages with western brands and companies. Extensive, global network of contacts in textile and clothing: brands, retailers, associations, governmental organisations, exhibition organisers, trade and consumer magazines, universities, marketing professionals, opinion leaders. Expert in marketing communications, including event organisation, PR and online communication (including social media and blogs).
Talented in managing projects in an international environment, where multiculturalism is a key value.
BA Marketing graduate, italian native speaker, fluent in English and French.
Additional areas of expertise:
Ethical fashion and Corporate Social Responsibility
Market analysis and entry strategies
Event organisation
Project Management
Budget management
Production of offline and online promotional material
Excellent presentation skills
Career history / Company history:
ENTERPRISE MAURITIUS (not for profit governmental organisation)
INTERNATIONAL CONSULTANT
JUNE 2009-PRESENT
Recently appointed by Enterprise Mauritius. Key accountabilities:
-Execute an insight on Italian clothing market, and a SWOT analysis of Mauritius clothing industry, including a detailed competitive analysis;
-Conduct a marketing survey among a random sample of fashion brands and retailers in order to learn their understanding and perception of Mauritius clothing industry;
-Define a communication strategy, and plan a campaign to position clearly Mauritius on market;
-Match Mauritius subcontractors with interesting Italian buyers, and arrange one-to-one meetings to favour business development. The final aim is increasing exports to Italy.
Up to date, steps 1 and 2 have been successfully completed.

360GRADI (Marketing and Communication agency)
MARKETING and communication SPECIALIST-TEXTILE AND CLOTHING
february 2002-present
Managed key accounts turning clients into valued business partners. Personally consulted with clients to identify short and long-term needs, and conceived appropriate marketing and communication solutions to achieve targets.
Responsible for the management of international marketing projects for Italian textile and fashion companies abroad or for foreign companies in Italy. Carried out market insights, defined marketing strategy, and developed a coherent communication campaign to support the strategy.
Selected achievements:
Managed successfully many marketing projects for Italian companies developing ethical and bio textile and clothing collections included in wider corporate social responsibility projects;
Successful PR campaigns for Première Vision Pluriel in Italy (leader fashion textile trade show in Paris from 2002 to 2005;
Conducted an insight on Russian clothing market for a group of Italian fashion accessory producers. Then, arranged the participation to a trade fair in Moscow, and raised funds to make all this project happen.

INTERNATIONAL TRADE CENTRE UNCTAD-WTO AGENCY (Not For Profit Governmental Organisation)
INTERNATIONAL CONSULTANT
november 2007-april 2008
Managed successfully the Italian side of an international marketing project launched by ITC for a group of Sri Lankan private label clothing manufacturers. Responsible for the launch of the branding strategy of Sri Lankan clothing industry and business development. According to this strategy, Sri Lankan industry entered Italian market with a strong positioning determined by the unique, ethical values included in the chosen brand promise (Sri Lanka-Garments without Guilt). The success was also determined by the design and implementation of PR activity with opinion leaders which resulted in the organisation of an event including one-to-one meetings with buyers.

Selected achievements:
Fulfilled successfully the project’s marketing objectives;
Sri Lanka acquired a clear, ethical positioning on market;
Obtained a national visibility to the ethical project of Sri Lanka thanks to the winning formula of communication campaign.
Note: I was appointed ‘International Consultant’ by ITC-Genève while I was working for 360gradi. The project with ITC was a temporary project and did not conflict with my role within 360gradi

EARLY CAREER
december 1998-february 2002
Covered positions involving account management for ADS Media Group (media) and Pratofilati (manufacturing).

Comment Wall (5 comments)

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At 17:18 on August 10, 2010, Laricea Ioana Roman said…
Dear Ilaria,

My name is Laricea Ioana Roman and I am a student at Kingston University, London (KU ID 0942659). I am doing a Master in Marketing, Advertising and Communications and at the moment I am writing my Dissertation. My topic is related to ethical clothing, more specifically, I am investigating how personal values influence customers' decision to buy ethical clothing. In order to come up with some answers for my topic, I need some opinions from people who actually bought ethical clothes.

This is the reason why I am kindly asking you to help me and fill in my questionnaire. It will take you no more than 10 minutes and you can win three books and £30 vouchers!
http://kingston.qualtrics.com/SE?SID=SV_bK3ZXJqdOsXtm4I

Thank you for your consideration,

Laricea Ioana Roman
At 22:30 on November 2, 2009, Riz Smith said…
Hey,

Here you go:

Riz@rizboardshorts.com

Hopefully chat soon,

Thanks
At 11:55 on November 2, 2009, Riz Smith said…
Hi Ilaria,
Hope you're well?
How does your marketing consultancy work ?
In the process of launching a brand and some feedback would be cool / good to chat..

Thanks
Riz
At 12:46 on September 14, 2009, David McGill said…
Hi Ilaria, if you give me an e-mail address or mail me at davidmcgill61@yahoo.co.uk I'll send you some info and images.
At 19:52 on September 13, 2009, David McGill said…
Hi IIaria, Im actually working on an ethical fashion project that includes Mauritius which might interest you.
 
 
 

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