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Marketing Ethical Fashion To The Next Generation
Started this discussion. Last reply by NyThreadTrend Jan 6, 2013. 4 Replies 0 Likes
Hi All,I am currently in my fourth (and final!) year at Bournemouth University, studying Events Management.As part of my degree I am undertaking research into how effectively events can…Continue
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- Profession / role:
- Student
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- BU
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- Student
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- About me / About business or organisation:
- Reserach for dissertation on the effectiveness of promoting ethical fashion to the next generation through events such as LFW.
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- Student at Bournemouth University.
Year work experience (part of degree) as a Venue Event Manager.
Rebecca Webb's Blog
RESEARCH - Marketing Ethical Fashion To The Next Generation
Posted on October 9, 2012 at 12:30 1 Comment 0 Likes
Hi All,
I am currently in my fourth (and final!) year at Bournemouth University, studying Events Management.
As part of my degree I am undertaking research into how effectively events can promote ethical fashion to the next generation.
For example, when promoting ethical fashion at LFW or Clothes Show Live - is this message going to be absorbed and endorsed by atendees? Or are general consumers there with a 'fast fashion', 'new season' buying mentality not going to…
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