Rebecca Webb
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Marketing Ethical Fashion To The Next Generation

Started this discussion. Last reply by NyThreadTrend Jan 6, 2013. 4 Replies

Hi All,I am currently in my fourth (and final!) year at Bournemouth University, studying Events Management.As part of my degree I am undertaking research into how effectively events can…Continue

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Reserach for dissertation on the effectiveness of promoting ethical fashion to the next generation through events such as LFW.
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Student at Bournemouth University.
Year work experience (part of degree) as a Venue Event Manager.

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RESEARCH - Marketing Ethical Fashion To The Next Generation

Posted on October 9, 2012 at 12:30 1 Comment

Hi All,



I am currently in my fourth (and final!) year at Bournemouth University, studying Events Management.

As part of my degree I am undertaking research into how effectively events can promote ethical fashion to the next generation.



For example, when promoting ethical fashion at LFW or Clothes Show Live - is this message going to be absorbed and endorsed by atendees? Or are general consumers there with a 'fast fashion', 'new season' buying mentality not going to…

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