RESEARCH - Marketing Ethical Fashion To The Next Generation

Hi All,

I am currently in my fourth (and final!) year at Bournemouth University, studying Events Management.
As part of my degree I am undertaking research into how effectively events can promote ethical fashion to the next generation.

For example, when promoting ethical fashion at LFW or Clothes Show Live - is this message going to be absorbed and endorsed by atendees? Or are general consumers there with a 'fast fashion', 'new season' buying mentality not going to hear the importance/vitality of ethical and conscientious fashion at an event geared up for buying with a seasonal expiry date?

There's lots to discuss, and hopefully the research can contribute to future marketing.

Anyone interested, please email me on for futher information.

One in ten chance to win a £15 voucher towards an ethical company of your choice as a little incentive/bribe.

Any comments or opinions welcome!

Thanks so much for your time,

Rebecca Webb

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Comment by Naomi Ellis on October 10, 2012 at 8:44

I am interested .i am fashion fans,you can visit

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