Rebecca Webb's Blog (1)

RESEARCH - Marketing Ethical Fashion To The Next Generation

Hi All,



I am currently in my fourth (and final!) year at Bournemouth University, studying Events Management.

As part of my degree I am undertaking research into how effectively events can promote ethical fashion to the next generation.



For example, when promoting ethical fashion at LFW or Clothes Show Live - is this message going to be absorbed and endorsed by atendees? Or are general consumers there with a 'fast fashion', 'new season' buying mentality not going to…

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Added by Rebecca Webb on October 9, 2012 at 12:30 — 1 Comment

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