Pamela Ravasio
  • Female
  • London
  • United Kingdom
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Pamela Ravasio's Friends

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Pamela Ravasio's Page

Profile Information

Profession / role:
Company / organisation:
White Princess - 白姫
Website (if you have one):
My primary role in relation to fashion is:
Consumer, Supplier, Photographer, Consultant, Other
I am looking to discover or buy
Connection of all kind, to learn, to create ventures, to research ...
About me / About business or organisation:
Originally from an engineering background, I have since a child been interested in fabrics, and became obsessed with them while in Japan.
I'm now using my 'obsession', as well as product design and market research skills in all things ethical sourcing and related market research.

I've lived and worked in Switzerland, Spain, Scotland, Japan, and since 2009 in London (UK).

I speak 5 languages fluently: German, English, Spanish, French and Japanese.
Career history / Company history:
See a summary on my LinkedIn page:

Pamela Ravasio's Blog

Release: "Sourcing Ethically from India - An introductory guide for micro-enterprises and start ups in the fashion industry."

Posted on February 13, 2011 at 14:38 1 Comment

This is a 37 pages strong guide and the outcome of a 8 month research project in collaboration with small ethical fashion businesses in Europe.

It can be downloaded for free - under Creative Commons License - as PDF file from or from the following URL:…


Report Series on London Fashion Week & EstEthica

Posted on September 25, 2010 at 7:50 0 Comments

Article series on London Fashion Week and EstEthica - Analysis, young designers, high lights and insights:

Day 1 - Sustainable Catwalk
Day 2 - Young Designers
Day 3 - Best of EstEthica
Day 4 - Quietly sustainable brands
Day5 - Summary: Sustainability & Fashion: Lessons learned


Sawang Boran and the Isan silk weavers – A social community business in Thailand

Posted on September 14, 2010 at 20:00 0 Comments

This article was originally published on my personal blog (

An interview-in-writing

- Interviewee:
Rosanne Trottier, CEO of… Continue

Belgium: Where to shop ethical fashion – names, addresses, links

Posted on September 11, 2010 at 6:30 0 Comments

This list was compiled upon request by one of the participants of an online seminar (webinar) I gave on August 18th, 2010. It was originally published on my personal blog (


Fashion & Cosmetics:…


Comment Wall (11 comments)

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At 5:11 on July 2, 2013, VISHAL TRIVEDI said…


At 9:41 on November 7, 2010, Rebecca said…
Hi Pamela,
Made it at last!! Rx
At 20:51 on September 16, 2010, Sass Brown said…
Would be happy to meet up if your in Florence, yes I should be in town while your here, although I leave just after to Milan for fashion week. Drop me an email and we can set something up. Looking forward to it.
At 12:30 on September 16, 2010, jacqueline said…
hey Pamela

You have an awesome background! I hope to connect more with you whilst I intern with the EFF.

At 17:52 on September 15, 2010, Sass Brown said…
HI Pamela, I am happy to add you as a friend. I had a quick look at your wesbite link, but haven't had the time to really review it, but it looks like something I might want to add to my resource list on by website
Sass Brown
At 5:11 on August 13, 2010, ravi maheshwari said…
ya ,everything is going well .i am new here ,hoping for some friends and contacts in fashion industry.
how was your birthday ?
At 6:14pm on August 11, 2010, ravi maheshwari gave Pamela Ravasio a gift
At 18:14 on August 11, 2010, ravi maheshwari said…
hey happy birthday...
At 5:43 on April 18, 2010, Rosanne Trottier said…
hi Pamela,

Thanks for your interest in what Sawang Boran is doing!
Here's a summary of this is as a business.

It started just over 3 years ago as an experimental project - could fair trade prices + a policy of returning to natural dyes revitalise traditional silk weavers' sense of excellence and ownership, and could the latter in turn generate a sustainable flow of income?
Once the pilot phase had proven that the project was indeed viable I set about registering a company here, which took a long long time. Nobody seemed to understand that I wanted a company for non-monetary profit-making - in Thailand as in many other places, this is supposed to be 'charity', but the point is that charity cannot put traditional weaving sustainably on the market.
So as I fumble along I suppose I am trying to invent another sort of business model, where 'business' serves higher purposes.
Profits? Not yet! The profits are of another sort - the profit of regenerated local knowledge and local ecosystems, of reawakened cultural excellence, and they are indeed happening, which is what keeps me going.
I can't begin to think in terms of financial profits - with a policy of fair prices to producers AND to clients, I am hoping to be able to get Sawang Boran on a sustainable business track by end of this year, using an e-commerce website that is alas very slow in the making. For the time being, I sell informally to a growing network of fans chiefly in Europe - during trips to Europe and elsewhere, or via internet with the help of photos.
I am training an assistant in the village (I want the whole operation to be handled there to maximise the income to the village), who can eventually take care of much of the day-to-day management work and quality control among the weavers.

I'll be in Europe end May-early June. Any chance we might meet?

Let me know what else you'd like to find out (messages on this site have to be short). I'll respond as soon as I can!

best wishes for the Thai New Year!
At 13:46 on March 24, 2010, Rosanne Trottier said…
Hi Pamela, I see you have an interest in traditional crafts - do check out my project website at In my humble efforts I am doing my best to 'change the world' by returning full creativity and dignity to the amazing traditional skills and resources of silk artisans out in north east Thailand.

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