I recently graduated from Central Saint Martins College of Art & Design where I studied a four-year degree in Fashion Communication with Promotion. During this time I became a contributor to the international sustainable lifestyle magazine Sublime. For the past two years I have been researching and writing the ethical shopping pages for the publication, in addition to attending trade shows and writing various articles and designer profiles centered on ethical production and design.
I am particularly interested in the ways in which ethical fashion is being communicated and marketed to consumers as well as the consumer response to an industry overrun with throwaway, disposable and mass produced fashions. Since the recession there has been a genuine rise in interest in traditional crafts: the individuality of designing and making ones own clothing, jewellery and accessories, and it seems the ethical fashion market has seen an upsurge in response to this. For this reason I chose to dedicate my degree project to the celebration of traditional culture as a means of inspiration to artists, craftsmen, fashion, set and accessory designers, filmmakers and performers in the west. The magazine (TRIBE, which can be seen at www.fcp-csm.com/2010-graduates/samantha-davis) especially promoted the work of ethical designers who work with indigenous artisans abroad, helping to sustain the use commercial demand for traditional skills whilst enhance local revenue.
Next year I am planning to embark on a six-month trip around India and the subcontinent to continue my research into the importance of traditional culture as an influence in western designs. My aim is to meet with local artisans and hopefully to arrange visits to NGO’s and small-scale ethical fashion organisations that source or produce their designs with the help of indigenous locals. I will be documenting the journey in a blog using both photography and film. My main goal is to instill both a desire and need for consumers to understand where their fashions actually come from, in the hope of promoting a more wholesome and considered attitude to purchasing.
Career history / Company history:
Latitude Festival, Suffolk
Faraway Fashion Studio Event Coordinator and Producer (06-07/2010)
Headed a team of fellow Central Saint Martins graduates in the creation of a new fashion strand at the festival. Involving Set Design, Photography, Film, Fashion History talks and Make Up/ Mask design, the purpose of the area was to demonstrate to the public the methods involved in producing a magazine. The event was documented and content used to produce an online fanzine. An exhibition of our graduate magazines and a graduate fashion show was also organised and produced by myself and another team member. www.farawayfashionstudio.tumblr.com
Sublime Magazine, London
Freelance Contributor (02/2009 – present)
Full responsibility for researching, compiling images and writing of content for ethical shopping pages and film sections.
Additional contributions to fashion, film, arts, technology, sustainability and culture features where applicable.
Coverage of London Fashion Week, BFI and Birds Eye View film festivals. Coverage of Japan Cuts film festival from New York City.
Sales, promotion and photography for the Sublime stall at Vintage at Goodwood 2010. www.sublimemagazine.com/view/tm/45/Samantha_Davis.html
Editorial Assistant (10/2008 – 05/2009)
Creating, editing and maintaining content for social networking pages to encourage growth.
Assisting editors with magazine production and promotion: researching and initiating contact with contributors to create content, liaising with brands for interviews, images and calling in products for photo shoots.
Attending press launches, fashion week and press days on behalf of the magazine.
Design of interface for potential expansion of the company website.
RelativeMO PR, London
Assistant to Account Manager (02–04/2009)
Helping with day to day PR for six client accounts
Assisting with preparations for London Fashion Week: writing and organizing sending of invites, helping with front of house arrangements and seating of press, celebrities and buyers.
Website Assistant (09–10/2008)
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I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!
Could you please complete this questionnaire, following the link