Anne Wiggins
  • Female
  • London
  • United Kingdom
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Profile Information

Profession / role:
Designer / Director
Company / organisation:
Anne Wiggins London
Website (if you have one):
My primary role in relation to fashion is:
Designer, Retailer
I am looking to discover or buy
Stockists for my ethical silk nightwear and loungewear company.
About me / About business or organisation:
I have an ethical silk nightwear and loungewear label, Anne Wiggins London. Free from the obligation to produce in large quantities, I painstakingly sourced the very finest raw materials and the best craftsman using traditional artisan techniques that cannot be replicated in mass-produced garments. All without compromising my beliefs. Of course, at no stage in the production process are people exploited, but it was also very important to me that even the silkworms not suffer. The fabric in my garments is not coated in softeners, elastomers, synthetic resins, nor has it been subject to chemical treatments that are toxic and contain suspected carcinogens. I insist on quality controls greater than the ISO standards and those set by the Institute for the Conservation of Tropical Environments.

Quality is crucial to every choice I make. I feel that producing objects of a high quality that will last for many years amounts to a fundamental contribution to the environment: to manufacture clothing that will be disposed of after a few years of use – no matter how green the process of their manufacture and disposal – misses the point. Ethics and quality should go hand-in-hand... I believe that this issue is essential to our future.
Career history / Company history:
Whilst working in museums and galleries in New York, Sydney and London, I completed my undergraduate degree in History & Medieval Studies at the University of Sydney, a masters degree in Computer Applications for the History of Art at Birkbeck, and pursued further post-graduate studies in medieval history at the University of New England.

Whilst studying for my masters, I founded a London-based internet design and online strategy consulting company. Its main clients were museums, galleries, design agencies and luxury goods companies. In parallel, I completed a doctorate at the London School of Economics, researching e-business and innovation policies for entrepreneurs and SMEs. My PhD research resulted in a number of publications, culminating in my recent book and a separate consulting and academic career, for UNCTAD (the United Nations trade and development policy thinktank), the International Labour Organization and the École Polytechnique Fédérale de Lausanne.

However, throughout this period, I was increasingly drawn back to my passion for design: from childhood onwards, I have designed my clothes, and either made them myself or had them tailored to my specifications. I am now winding down my other commitments in order to concentrate on building my ethical silk nightwear and loungewear label, Anne Wiggins London.

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At 6:48pm on July 25, 2011, Alma Erzhanova gave Anne Wiggins a gift
At 18:48 on July 25, 2011, Alma Erzhanova said…


Dear Anne!

I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. 
I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!

I really need to find  social responsible persons who buy ethical fashion clothes. Any help in distributing my link among ethically concerned people will be very valuable. 
Could you please complete this questionnaire, following the link
Thank you very much for your help.
Yours sincerely,

Alma Erzhanova


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