Consumers Get More Than Eco Fashion at The Beautiful Think

The Beautiful Think is an Australian multi-brand online store for sustainable and socially responsible fashion for women who want a beautiful and stylish website for ethical fashion.


The Beautiful Think sources sustainable and ethical designers within Australia as well as internationally, providing consumers with access to a variety of new, up-and-coming and established eco labels.


The Beautiful Think sells garments and accessories that specifically meet their eco/ethical and style criteria. Founder Brooke Hahn says, “I wanted to create a fashion shopping experience with meaning and depth, for women with style and ethical values, who didn’t see themselves as hippies.”


But what consumers are responding to most is the story behind each garment and with it, a connection to something meaningful.


“Buyers see our items as more than just products. Purchasing a garment from The Beautiful Think connects them to something bigger than the item itself; a connection to the communities who have fairly produced it or to the environment that was considered in its creation,” says Hahn.


As well as selling sustainable fashion, The Beautiful Think shares thoughtful, sustainable and toxic-free living advice through their weekly blog. Topics like Taoism, alternative health, sustainability, self-love and empowerment are covered.  


The Beautiful Think’s aim is to get readers to connect: with themselves, their clothing and the environment and in doing so, to take positive social action through buying sustainable fashion.  


For further information contact: Brooke Hahn, Founder of The Beautiful Think,,


Visit The Beautiful Think website and shop online at:

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