Freya Susan Pearson
  • Female
  • Bristol
  • United Kingdom
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  • Laricea Ioana Roman

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Profile Information

Profession / role:
Event Manager
Company / organisation:
My primary role in relation to fashion is:
Consumer, Designer, Retailer, Press, Other
I am looking to discover or buy
Jobs in the Ethical Fashion sector and to promote Ethical Fashion and those designing currently
About me / About business or organisation:
Having moved to Bristol a year a go from London, I organised the Fairtrade Fashion Show in Bristol Cathedral, the largest event of its kind in the country. This event and the overwhelmingly positive feedback that it generated made me more determined to focus my career on promoting ethical fashion to the consumer.

My background is the fashion industry having studied at the London College of Fashion then working in the fashion industry in London for Philip Green and BHS.

I have extensive experience in Events, Press and Marketing in the fashion and other industry sectors.

Outside of work I am a creative and vibrant person who loves designing jewellery and clothes and organising social occasions.

I love traveling the globe and worked in Mexico for three years. More recently I spent 3 months traveling in India which was the most inspiring destination I have travelled to yet. I grew up in the far east and so have always been intrigued with different cultures and learning languages.

I am very excited about working one day for the Ethical Fashion Forum as it combines my skills and passions and is the perfect next step for me. I would put unparalleled amounts of energy and enthusiasm into the role.

My number is 07966 006490.
Career history / Company history:
April 2010 – July 2010: Three month contract, Marketing and Event Executive Veale Wasbrough Vizards
Co-ordinating the event programme which involves 100 events annually.
Plan, coordinate & evaluate ad hoc company events; eg: golf days, annual dinners, staff conferences.
Manage 2 administrators and manage team meetings weekly.
Ensure consistent brand image for the company in all external communications, including e-zine templates, advertising and promotional materials.
Oversee the production of printed and electronic materials – identifying objectives, budget, design, content and subsequent evaluation.
Manage and update the website and intranet with all the latest event programmes.

September 2009 – Feb. 2010: Freelance Event and Marketing Co-ordinator FairTrade Fashion Show
Successfully organised the UKs Largest Fairtrade Fashion show from set up through to completion with 900 + guests in attendance. Hosted by celebrity compere James Redmond, the show included 12 fashion companies, a Harry Hill video exert and a Fairtrade nut producer from Mozambique.
Produced project plan, marketing/media plan and prioritised accordingly to gain maximum impact through minimum budget. Ensured we fulfilled our mission through the event and all goals were clear to the team at all times.
Coordinated photo shoot with celebrities; organising the photographer, location, clothing, transportation and press liaison.
Successfully gained positive media coverage both before and after the event on a local and national level.
Managed over 100 volunteers on the day, assigning job roles and responsibilities. Assembled a VIP area and created the guest list according to our target market. Ensured press bags were organised.
Managed all logistics for the event; organising local musicians, dancers and all clothing ranges through communication with the fashion companies involved.

Feb 2008 - Sept 2009

Traveled and worked freelancing as an Event Manager.

Aug. 2005 - Feb. 2008
Lived and worked in Mexico organising events and designing and making jewellery.

May 2004 - Aug. 2005: Event Organiser, Hawksmere, London
Organised over 200 seminars and courses across the UK for Kaplan Hawksmere, one of the largest conferences and event organizers in the UK:
Organised seminars and corporate events in subjects as diverse as business law, commercial contracting, management, marketing and PR.
Sourced venues, negotiated event costs and agreed contracts and fees with speakers.
Organised delegate packs, catering, equipment, accommodation and transportation.
Managed and trained event administrators.
Oct. 2002 – May 2004: Press and Events Assistant, BHS Head Office, London
Organised press shows, launch events and charity and fashion shows for British Home Stores:
Organised the Breast Cancer Care fashion show for over 1000 guests including celebrities, which was held at the Hilton Park Lane.
Event coordinator for 12 national consumer press shows and launches for journalists to view forthcoming ranges.
Managed the Atomic Kitten range launch event for 500 people including 100+ journalists, marketed the Atomic Kitten range through different media.
Wrote regular releases for journalists in regards to our forthcoming ranges changing through marketing the image of some of our product by placement in certain media.
Liaised with press journalists on all forthcoming BHS products and merger activity (including Safeway & M&S).
Managed press relations for all Bridal products including the Caryn Franklin range.

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At 12:49am on July 31, 2011, Alma Erzhanova gave Freya Susan Pearson a gift
At 0:49 on July 31, 2011, Alma Erzhanova said…


Dear Freya Susan!

I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. 
I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!

Could you please complete this questionnaire, following the link
Thank you very much for your help.
Yours sincerely,

Alma Erzhanova

At 18:45 on August 4, 2010, Laricea Ioana Roman said…
Dear Freya,

My name is Laricea Ioana Roman and I am a student at Kingston University, London (KU ID 0942659). I am doing a Master in Marketing, Advertising and Communications and at the moment I am writing my Dissertation. My topic is related to ethical clothing, more specifically, I am investigating how personal values influence customers' decision to buy ethical clothing. In order to come up with some answers for my topic, I need some opinions from people who actually bought ethical clothes.

This is the reason why I am kindly asking you to help me and fill in my questionnaire. It will take you no more than 10 minutes and you can win three books and £30 vouchers!

Thank you for your consideration,

Laricea Ioana Roman

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