Bytania Ephrem
  • Female
  • Addis Ababa
  • Ethiopia
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Bytania Ephrem's Discussions

Ethical Ethiopian label launch: BITANIA,

Started Mar 25, 2010 0 Replies

Hey All,We are proud to announce the launch of a new ethical label based in Ethiopia. BITANIA seeks to merge traditional Ethiopian handcrafts and modern fashion. This label not only seeks to use…Continue

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Profile Information

Profession / role:
Company / organisation:
Website (if you have one):
My primary role in relation to fashion is:
Designer, Retailer, Supplier
I am looking to discover or buy
Customers, marketing assistance
About me / About business or organisation:
I seek to find and develop Ethiopian traditional arts in an ethical and sustainable way; so that it benefits the local community and displays the beauty of Ethiopia to the world.
Career history / Company history:
Financial Analyst
and finally a Designer/Exporter

Bytania Ephrem's Blog

Venture into the unknown

Posted on March 11, 2010 at 14:09 0 Comments

Some time ago, while musing to myself about modern fashion and my country, I came to an odds about the apparent lack of the combination. Researching further, I realised that Ethiopia had some of the best

leather in the world, however rarely benefits from its true value. Most

of the leather is exported to Italy, Germany, China and the like, then

re-exported to the rest of the world.

Combining the beautiful crafts that I know exist in Ethiopia with the finest…


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At 12:41 on March 11, 2010, David McGill said…
Hello Bytania, I would like to discuss possibilities with you.

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