Barbara Wong
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  • Hong Kong
  • Hong Kong
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Profile Information

Profession / role:
Creative Director
Company / organisation:
Shine 21
Website (if you have one):
My primary role in relation to fashion is:
Consumer, Designer, Buyer, Retailer, Supplier, Tutor, Consultant
I am looking to discover or buy
Learning more about sustainability design issues; networking and share with other professionals who also keen on sustainability design and business issues
About me / About business or organisation:
I am the founder of Shine 21, a branding and design consultancy firm specialized in fashion, jewellery, beauty and fashion related consumer products. I provide design and development, marketing strategies, as well as branding strategy and management for SME’s.

I also specialized in sustainability design and business issues and hope to help SMEs to tackle the problems regarding these issues.

I have strong background in fashion and consumer goods market for over 17 years. I have a MA Design from the Hong Kong Polytechnic University and MBA (Marketing) from University of Stirling in UK, plus a Graduate Diploma in Managing Consultant from the Unversity of Hong Kong (Poon Kam Ki Insitute). In 2007, I also gained a Master accessories design from the Domus Academy, Milan, Italy. I teach extensively in several tertiary institutions in Hong Kong.
Career history / Company history:
I was a fashion designer since 1992 and worked in the fashion industry for over 18 years. During this period, I have gained experience in design & development, marketing and branding.
In the last eight years or so, I have been teaching extensively in tertiary institutions in Hong Kong.

Comment Wall (6 comments)

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At 6:37 on October 15, 2014, Dr.Gabriella Mányi Walek said…

Hi Barbara,

I would be very pleased to welcome you in our group: Sustainable Fashion & Beauty ( as I would like to create a group with members of different countries but with the same approach to the sustainability. We are looking for contacts in Hong Kong and China for cooperation. Be so kind to contact me. Kind regards from Hungary, Gabi

At 13:25 on March 8, 2011, Nicola Thornley said…

Hi Barbara,


Great to see that there is a China group and things are happening over there - not so good (and very surprising) that there are only 12 people in the China group!


I want to introduce myself as I have worked with businesses in China for many years in my roles for British luxury goods brands.  I am now working with SME's in Africa where I am building capaity, developing standards and creating links between producers and the International fashion industry.  I am keen to create links between African countries and Hong Kong and China so if you know of anyone who has an interest in African fashion or textiles (I am working with many hand-weaving co-operatives) then I'd be interested to hear more.


Kind regards and keep up the good work.



At 10:23 on May 8, 2010, Praveen Varshnei said…

Let us introduce ourselves as an Indian company specializing in 100% Eco friendly handmade Green line Buttons,Toggals,Novelty Items,Handicrafts ,Bags Handles and costume jewelery.Our inspectors check every lot of buttons,handicrafts,gifts and costume jewelery ,buttons are made confirming to social accountability norms.
We do not use child labor.We maintain the quality in buttons, the quality in shipping,and the quality in communication and in all other aspects. Rest assured - you get THE BEST of the finest handmade buttons from India.Buffalo horn,bone,wooden,coconut shell,bamboo etc
Buttons are meant for mens and womens wear. We have catered almost all segments of garment right from just born babies to hi-fashion mens and womens garments ,we have all the infrastructure to cater your needs, we have dedicated staffs with in-depth knowledge of the Buttons business involving themselves right from raw material collection, making ,polishing and shipping.
Product:Clothing Buttons , costume jewelery
Specification: Handmade by Artisans and all are green eco-friendly organic products
Material:Buffalo Horn,Cow Horn,Bone,Wood,coconut shell,Bamboo,Resin,Recycled Plastic etc
Size: 12mm on wards
Production:50000 pieces per month
MOQ:200 pieces
Lead-time: 15 Days
Delivery: Fob N.Delhi
Payment:Advance through Bank Wire ,Western Union
Samples: Available
We offer buttons from US $ 00.08 per piece as opening price point. and the price are much more competitive anywhere else.
Each piece is unique and may vary in shape and look due to natural variations in the horn.
Besides updating our designs regularly, we also have the complete capability of making items in special designs as per your requirements.
Hope to have an opportunity to work with you.
Thanking you in the mean time.
Praveen Varshnei
Skype: buttonsnatural
At 1:52 on October 15, 2009, Sally Yau said…
Hi Barbara,

I am a student with Manchester Metropolitan University and I am thinking of writing my dissertation about the design problems revolving around ethical fashion specifically in HK and I was wondering whether you could be of any assistance regarding additional information or interviews etc. Thanks
At 16:03 on October 9, 2009, David McGill said…
Barabara Am I best to e-mail you through your website?
At 14:19 on October 9, 2009, David McGill said…
Hi Barbara, Im looking for some help with branding.

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