Aly McElroy Jones
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  • Belfast
  • Ireland
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  • Laricea Ioana Roman

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Profile Information

Profession / role:
Green Fashion Stylist & Retailer
Company / organisation:
The Fashion Souk / Hola Lola
Website (if you have one):
My primary role in relation to fashion is:
Retailer, Consultant
I am looking to discover or buy
Ethical suppliers, To join in a conversation about ways to change mindsets about fashion in Ireland
About me / About business or organisation:
Green Events Consultant specialising in Fashion and Lifestyle
Background in Journalism and later PR set up The Fashion Souk - a fair fashion initiative in Sept 2008 it became a monthly market in Feb 2010.
Was funded in 2008 to set up not-for-profit initiative The Changing Room to provide education, inspiration and information on the importance of transforming our life and style to create more sustainable lifestyles, promoting ethical consumerism and improved personal wellbeing; this is currently being constituted as a 'reeducation' charity.
Career history / Company history:
Run green fashion shows, cycle chic events, revamping workshops and green markets on a regular basis for councils across Northern Ireland.
June 2010 Set up Hola Lola and ethical fashion boutique
Sept 2008 Set up The Fashion Souk - now a monthly fair-fashion market in Belfast's Ulster Hall supporting more than 30 local designer/makers and promoting the Humble Jumble where fashionistas sell on previously loved garments and accessories.
Jan 2007 - 2010 Worked as a PR Consultant for creative startups and the third sector
2004-2007 Picture Editor for The Irish Daily Mirror

Comment Wall (6 comments)

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At 12:50am on July 31, 2011, Alma Erzhanova gave Aly McElroy Jones a gift
At 0:50 on July 31, 2011, Alma Erzhanova said…


Dear Aly!

I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. 
I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!

Could you please complete this questionnaire, following the link
Thank you very much for your help.
Yours sincerely,

Alma Erzhanova

At 11:00 on August 5, 2010, Charlie Boots said…

sorry- yes found website.Are you going to sell things on-line?

At 10:58 on August 5, 2010, Charlie Boots said…
Hi Aly,

I don't really plan to wholesale but i am putting my thongs on one person's website and they take a fairly small commision.
What is you website address?
At 18:45 on August 4, 2010, Laricea Ioana Roman said…
Dear Aly,

My name is Laricea Ioana Roman and I am a student at Kingston University, London (KU ID 0942659). I am doing a Master in Marketing, Advertising and Communications and at the moment I am writing my Dissertation. My topic is related to ethical clothing, more specifically, I am investigating how personal values influence customers' decision to buy ethical clothing. In order to come up with some answers for my topic, I need some opinions from people who actually bought ethical clothes.

This is the reason why I am kindly asking you to help me and fill in my questionnaire. It will take you no more than 10 minutes and you can win three books and £30 vouchers!

Thank you for your consideration,

Laricea Ioana Roman
At 21:44 on July 27, 2010, David McGill said…
Hi Aly, I would love to be involved in that conversation. I am slowly changing mindsets by an unusual route but its a big ask and is slow going. Its not just the mindset of the purchasers that has to change but the idea that 'ethically-produced simply means paying a few extra pennies to the overworked poor and that the only green game in town involves 'organic' cotton: a very western notion.

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