Beatrice Mwasi
  • Female
  • Nairobi
  • Kenya
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Profile Information

Profession / role:
Product Development and Marketing Consultant
Company / organisation:
Sanabora Design House Limited
Website (if you have one):
My primary role in relation to fashion is:
I am looking to discover or buy
Networks and sharing of Knowledge and information
About me / About business or organisation:
Career Objective:
To employ my programme management expertise and rich product development background, in promoting practical action for sustainable economic and socio-cultural development.

A development expert with over 10 years experience in management and execution of livelihood development programmes. Knowledgeable in business management training, with a passion for product development delivered under the support of Non Governmental Organizations (NGOs) and Community Based Organizations (CBOs). A bigger part of the above experience is with small-scale enterprises in the manufacturing sector. I hold a good understanding of dynamics of international trade, its implication on local production and how to strategize around the same to carve a share of the global market. My focus is on promoting productivity among producers in the Micro, Small and Medium Enterprise (MSMEs) sector. This is through provision of leadership, information, and business development skills, as a means of attaining the sector’s competitiveness and by extension socio-economic development.

Key Competencies:
Programme Management (programme and project designing and implementation including; monitoring and evaluation, field assessments, budgeting and people management), Business Development (Strategic Planning, Research, Product Design and Development, Marketing, Training (Mentoring, Coaching and Counselling).

Masters (MA)
Design Leadership
Middlesex University of London (1st Class Honors)
Career history / Company history:
2009 Consulted by Ministry of Industrialization in collaboration with DANIDA, WIFIP and KIRDI as lead consultant to develop capacities of cottage industries in Nyanza Province.

2009 Consulted by Japan International Cooperation Agency and the Export promotion Council to conduct training on Export Marketing for Exporters

2008 Consulted by Export Promotion Council and DANIDA to execute a product development and marketing programme for commercial crafts producers in Coastal, North and North Eastern Regions of Kenya

2007 Consulted by African Institute for Capacity Development (AICAD) to train Exporters of commercial crafts on Product Development and Marketing

2007 Appointed by the Export Promotion Council to conduct a Producer-groups Baseline Survey for the establishment of Export Production Villages in the North-rift, Western and Eastern regions of Kenya including the coastal province

2006-7 Consulted by the Export Promotion Council (EPC) to train commercial crafts exporters on Product Development and Branding as part of the Training the Trainer Programme sponsored by CBI and EPC

2005/7 Consulted by CBI to co-facilitate a Training of Trainers workshop to a group of leading trainers enrolled on the CBI Train the trainer programme from East Africa

2006 Conducted Business Managements Audits, developed and delivered Quality Management training as well as established an Export Product Development Process for Machakos Cooperative Union, a major exporter of woodcrafts

2007 Consulted on the Interior Design and Exhibition & Display of the Tanzania Handicraft Trading Company’s (Mikono) Art & Cultural centre

2005 Assigned by CBI to train Ministries of Trade and Industry and Business Support Institutions in Uganda and Tanzania in Sectoral Export Marketing Planning (SEMP)

2005 Appointed by the British Council under a programme funded by Department for International Development (DfID) to offer training to small-scale producers in the Textile sector in Uganda affiliated to Makerere University, on Product Development.

2002 Trained Small Scale Producers affiliated to Tanzania Handicraft Trading Company (Mikono) on Product Development

2001 Consulted by Oxfam United Kingdom to train handicraft producers in Tabaka Kenya on Product Development and marketing

Work Experiences
Programme Management
2006-8 Technical Adviser and Team Leader - Juakali Artisans, Urban Youth and University Students Integrated Empowerment Programme. The programme was an initiative of Terra Nuova and Amref Kenya co-financed by the European Commission that aimed at achieving socio-economic competencies among marginalized communities.

Key Responsibilities
1. Coordinate overall programme development, planning, implementation, monitoring and reporting according to the European Commission guidelines.
2. Responsible for the institutional and management structures required for effective implementation of the programme that include:
• Designing management systems and procedures in human resources, finance, procurement and logistics
• Strategic planning and implementation of the programme and management of grants to ensure efficiency and that set goals and objectives are achieved according to proposed timelines and within laid budgets
• Coordination of logistics and ensuring timely procurement schedules and proper storage, making sure that programme assets are well maintained
• Consultation with key programme partners
• Promote micro small and medium enterprises through development of networks and partnerships with national/regional/international institutions and spearheading donor collaboration, fundraising and programme development
• Coordinating programme activities including preparation of training manuals, implementation of research studies and preparation of related-documentation and dissemination
• Promotion and dissemination of programme achievements

Beatrice Mwasi's Blog

Sanabora Design House at the ETFAM Fair

Posted on September 3, 2010 at 8:54 0 Comments

Sanabora Design House Limited will be at the ETFAM fair hosted by Yente between 19th – 21st of September. We invite all of you out there looking for high quality and unique

bags and jewellery handmade in Kenya, to visit our booth. I’m also looking for

partners interested in offering capacity building support to our network of producers

in Kenya. Contact me on…


Production Support and Supply of Accessories

Posted on November 17, 2009 at 12:19 2 Comments

Hey all,
Anybody out there interested in small quantity production support, supply of handmade accessories (beaded, knitted, crocheted or tie-dyed) or buttons made from cow or camel bone? Get in touch with me on

Comment Wall (9 comments)

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At 19:34 on April 5, 2010, Nicola Thornley said…
Hi Beatrice, I'm planning a trip around Africa later this year to meet and work with fashion and/or craft producers as a sort of fact-finding mission before I eventually set up my own business. I have been working in production and product development for luxury fashion brands in the UK (currently Burberry) for the past 6 years and I am passionate about finding ways to increase production of fashion in Africa. My plan is to travel and spend some time working with a variety of projects/producers to see how we can all link-up and work together. Do you know of any great projects or suppliers worth visiting, or anyone who would appreciate an extra member of staff for few months? Many thanks, Nicola.
At 12:24 on September 29, 2009, jacqueline said…
hey Beatrice

than you for your comment

I am unsure of exact quantities but am looking for the seed/wooden versions
colours are not an issue as long as i can get them in volume and regularly. I guess i would need 10kg (or enough to fill 5 shoeboxes) to start with and then go from there as i need to sample my product.

Do you have contacts or know suppliers? if so can you inform me of prices and see if possible that I could get a shipment. Not sure how all that works as i know its expensive to ship from kenya but if anyway you can help would be much appreciated!

At 6:13 on July 24, 2009, Julius Musau Musyoki said…
Hi Beatrice, good to find you here. I have found the forums very informative.
At 8:50 on July 8, 2009, Kate Louise Hutchinson said…
I see you are a member - welcome to the group :)
At 8:46 on July 8, 2009, Kate Louise Hutchinson said…
Sorry I'm based in London at the moment and when I wrote "see you there" I meant to see you online in the Africa group. Sorry for the confusion but if I do manage to come to Kenya I would love to meet you! Anyway, I do hope you join the Africa group. All the best :)
At 22:15 on July 7, 2009, David McGill said…
Great. We're trying to organise a World Cup 2010 fashion show in Cape Town next summer with representation from as many African countries as possible
At 14:43 on July 7, 2009, Kate Louise Hutchinson said…
Hi Beatrice,

I noticed that you're based in Kenya. I'm the Africa Group Administrator and would advise you to join the Africa group. You can find some useful contatcs there and I will keep you posted on upcoming events. I hope to see you there soon :)
At 12:27 on July 7, 2009, David McGill said…
Hi Beatrice, please have a look at Maybe there is scope for a joint project.
At 9:53 on July 7, 2009, jacqueline said…
hi beatrice...i have a clothing label that works with africa ...could we talk a bit more indepth as it appears you have a wealth of knowledge and we may have similar ideas that we could share

thanks...also join the africa group!!

welcome to the site!

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