What Do You Predict or Wish For Ethical Fashion in 2010?

image courtesy of www.ecouterre.com

Happy New Year from all at EFF!!

Online Fashion Magazine Ecouterre asked me to share my prediction for Eco-Fashion in 2010. I was enjoying a peaceful week off from the internet and so didn't read the e-mail in time, but it got me thinking...


Please add you predictions as a comment to this blog post. Please put your name and job title/organisation on your post.

Read Ecouterre's 16 Eco-Fashion Predictions for 2010

Read Ecouterre's 10 Green Designers Share Their Wishes for 2010

My Prediction:

Amisha Ghadiali, Associate Director of Ethical Fashion Forum & Designer/Founder of Amisha Jewellery

The last decade showed us that we could have it all when it comes to fashion, and then took that away from us as our economy changed. I think that this has led to a higher consciousness of how people think about our planet and our choices. The rate of interest from the consumer in eco-fashion is growing, and this is being matched by standards and innovation in the industry.

More and more big retailers are showing an interest in going green, and improving their production methods. Eco-Sourcing and research is becoming easier and easier, allowing an increased number of new designers to enter the scene. This will be even more prevalent through this year.

I am looking forward to increased collaboration in the industry through the Ethical Fashion Forum between suppliers, designers, retailers and buyers.

I predict that by the end of 2010, everyone will have a few pieces of eco fashion in their wardrobes, whether it be upcycled, organic, fairly traded or animal friendly. I am also hoping to see a lot more Eco-Fashion walk up the red carpet...

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Comment by Sheila Melissa Palmer on January 10, 2010 at 17:45
I hope that everyone can find jobs so that their buying power can increase. This will allow us designers, artist and creative force to produce earth friendly clothing, accessories, and wearable art that will include the global ethnics of our time...investing in people!
Comment by Holly Berry on January 10, 2010 at 14:48
I wish and predict that the true values of time, craft and materials will return to fashion, allowing quality and fair prices to be seen in the industry, and empowering designers and consumers to make and buy wonderful and unique fashion, textiles and accessories! Fingers crossed!
Holly Berry. Designer.
Comment by Shahid Hussain Shamim on January 10, 2010 at 13:31
Absolutly right Narcissus. I agree even my country in Bangladesh same like yours.
Comment by Narcissus on January 10, 2010 at 13:18
in my country, Greece, there is not such thing as eco fashion, fair trade or recycled clothes. its all about cheap and fast consumed products. so i hope that fair trade brands and ethical fashion choices will come here too :)

Tina, fashion design student.
Comment by www.shopfair.org on January 10, 2010 at 11:17
I am hoping that more and more consumers will become aware of "green" and fair trade fashion and that the designs of fair trade fashion companies will get even better.
Annette - www.shopfair.org
Comment by Shahid Hussain Shamim on January 10, 2010 at 5:11
Prediction is here in Bangladesh that people those who are Fashion Enterprise will act properly keeping in mind doing business without effecting others.It will be more impactfull in Professional field.Textile industries became a huge environmentally negative industry. Question is what is the "right" answer??? I wish the word "Ethical" would be more clearer to most of us.
Comment by gretaeagan on January 9, 2010 at 22:31
Consumers recognizing that they can vote with their dollars and support the brands that promote ethical and eco fashion. A commodity fetish that transforms ecofashion into a cultural movement across generations. Further use of 21st century tools to facilitate transparency. Amazing design that is sourced environmentally- the design standards will catch up to the eco ones. Rethinking the entire supply chain and development of a cradle-to-cradle system.

Yep- it is going to be a bright one!

Greta- www.gretaguide.com
Comment by Ari Helgason on January 9, 2010 at 16:30
We're going to see certifications and supply chain transparency becoming much stronger. This in turn should lead to greater awareness among consumers of what different labels and categories of eco friendly fashion mean.

Ari - www.worldonahanger.com
Comment by adriana marina on January 9, 2010 at 16:09
From Ethical Fashion Forum i think everything will be for better, congratillations for this space.

For animana our Ethical Proposal from andes and Patagonia i would like to receive some support information

and be included and help in markets, doing things together from here,

as we are an ethical fashion firm 100% working with artisan, natural fiber, recovering ancestral techniques,

doing inclusive work with poors and designing with our identity.

Please i need support and help, information to keep on opening doors for the ethical fashion from south america.

We have the project of the ethical fashion week in Bs As gathering all the fims in latin maerica

Thank you!! adriana marina, GIVE US SUPPORT animanaonline@gmail.com
Comment by Richard Seireeni on January 9, 2010 at 15:42
Richard Seireeni, author The Gort Cloud

I think three things are going to push ethical fashion forward: general consumer awareness as well as the information designers need to make better choices; a ranking of fabrics and fabrications that help consumers decide between choices, like organic cotton or recycled polyester for instance; and more product longevity, less disposable consumption -- the opposite of 'fashion' I suppose.

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