Richard Seireeni
  • Male
  • Los Angeles, CA
  • United States
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Richard Seireeni's Friends

  • Brandon
  • Tara St James
  • Magnifeco.com
  • Kylie Martinez
  • Amisha Ghadiali
  • Ethical Fashion Forum

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Richard Seireeni's Page

Latest Activity

Richard Seireeni posted a blog post

Drivers of Preference: Why Consumers Will Buy Green

Seventh Generation may be the market leader in eco-friendly household cleaning products and is unquestionably dedicated to environmental and social responsibility, but these are not the main reasons people are buying their products. For a majority of their most loyal customers, who turn out to be issue-aware women with children, the primary driver of consumer choice turns out to be safety. Many women simply want fewer toxic…See More
Feb 3, 2010
Richard Seireeni and Magnifeco.com are now friends
Jan 11, 2010
Richard Seireeni commented on Amisha Ghadiali's blog post What Do You Predict or Wish For Ethical Fashion in 2010?
"Richard Seireeni, author The Gort Cloud I think three things are going to push ethical fashion forward: general consumer awareness as well as the information designers need to make better choices; a ranking of fabrics and fabrications that help…"
Jan 9, 2010
Richard Seireeni and Ethical Fashion Forum are now friends
Dec 22, 2009
Richard Seireeni is now friends with Tara St James and Brandon
Nov 29, 2009
Richard Seireeni and Amisha Ghadiali are now friends
Aug 25, 2009
Richard Seireeni posted a blog post

Visualizing A Green Network

As a new member to this forum, I would like to share something that has been suspected by many but lay entirely hidden in plain sight. That something is the vast and growing network that supplies partners, support and a market for aspiring green brands – including sustainable fashion brands.I discovered this network in the process of interviewing America’s top green business leaders for my new book. Very few of these companies were using…See More
Aug 15, 2009
David McGill left a comment for Richard Seireeni
"OK Richard, I'll send it mail@brandarchitect.com"
Aug 15, 2009
Richard Seireeni updated their profile
Aug 14, 2009
Richard Seireeni and Kylie Martinez are now friends
Aug 14, 2009
Richard Seireeni left a comment for David McGill
"Please tell me more about your American/African project."
Aug 14, 2009
David McGill left a comment for Richard Seireeni
"Hi Richard, I have a project with an American - African link which might inspire you"
Aug 14, 2009
Richard Seireeni is now a member of Ethical Fashion SOURCE Network
Aug 14, 2009

Profile Information

Profession / role:
Brand Architect
Company / organisation:
The Brand Architect Group
Website (if you have one):
www.BrandArchitect.com, www.TheGortCloud.com
My primary role in relation to fashion is:
Consultant
I am looking to discover or buy
Inspiration
About me / About business or organisation:
I am a thirty-year veteran in design, marketing and brand consulting. Nearly half of our clients are in the apparel industry. I am the author of The Gort Cloud: The Invisible Force Powering Today's Most Visible Green Brands. My wife is the fashion designer, Elaine Kim (www.ElaineKim.com).
Career history / Company history:
University of Washington School of Architecture, Creative Director Rolling Stone Magazine, Creative Director Warner Bros. Records, Creative Director Caribiner International, Creative Director Enterprise IG, Founder and Brand Architect at The Brand Architect Group.

Richard Seireeni's Blog

Drivers of Preference: Why Consumers Will Buy Green

Posted on February 3, 2010 at 18:16 0 Comments

Seventh Generation may be the market leader in eco-friendly household cleaning products and is unquestionably dedicated to environmental and social responsibility, but these are not the main reasons people are buying their products. For a majority of their most loyal customers, who turn out to be issue-aware women with children, the primary driver of consumer choice turns out to be safety. Many women simply want fewer toxic… Continue

Visualizing A Green Network

Posted on August 15, 2009 at 3:02 0 Comments

As a new member to this forum, I would like to share something that has been suspected by many but lay entirely hidden in plain sight. That something is the vast and growing network that supplies partners, support and a market for aspiring green brands – including sustainable fashion brands.



I discovered this network in the process of interviewing America’s top green business leaders for my new book. Very few of these… Continue

Comment Wall (2 comments)

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At 9:00 on August 15, 2009, David McGill said…
OK Richard, I'll send it mail@brandarchitect.com
At 10:38 on August 14, 2009, David McGill said…
Hi Richard, I have a project with an American - African link which might inspire you
 
 
 

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