Richard Seireeni
  • Male
  • Los Angeles, CA
  • United States

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Profile Information

Profession / role:
Brand Architect
Company / organisation:
The Brand Architect Group
Website (if you have one):,
My primary role in relation to fashion is:
I am looking to discover or buy
About me / About business or organisation:
I am a thirty-year veteran in design, marketing and brand consulting. Nearly half of our clients are in the apparel industry. I am the author of The Gort Cloud: The Invisible Force Powering Today's Most Visible Green Brands. My wife is the fashion designer, Elaine Kim (
Career history / Company history:
University of Washington School of Architecture, Creative Director Rolling Stone Magazine, Creative Director Warner Bros. Records, Creative Director Caribiner International, Creative Director Enterprise IG, Founder and Brand Architect at The Brand Architect Group.

Richard Seireeni's Blog

Drivers of Preference: Why Consumers Will Buy Green

Posted on February 3, 2010 at 18:16 0 Comments

Seventh Generation may be the market leader in eco-friendly household cleaning products and is unquestionably dedicated to environmental and social responsibility, but these are not the main reasons people are buying their products. For a majority of their most loyal customers, who turn out to be issue-aware women with children, the primary driver of consumer choice turns out to be safety. Many women simply want fewer toxic… Continue

Visualizing A Green Network

Posted on August 15, 2009 at 3:02 0 Comments

As a new member to this forum, I would like to share something that has been suspected by many but lay entirely hidden in plain sight. That something is the vast and growing network that supplies partners, support and a market for aspiring green brands – including sustainable fashion brands.

I discovered this network in the process of interviewing America’s top green business leaders for my new book. Very few of these… Continue

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At 9:00 on August 15, 2009, David McGill said…
OK Richard, I'll send it
At 10:38 on August 14, 2009, David McGill said…
Hi Richard, I have a project with an American - African link which might inspire you

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