The Green Fashion Competition

[Holly Louise Syrett]

The Green Fashion Competition

Sewing the seeds for the future of fashion

Amsterdam International Fashion Week (AIFW) and the Dutch Ministry of Agriculture, Nature and Food Quality have joined forces for The Green Fashion Competition: A design contest in token of the International Year of Biodiversity.

The Green Fashion Competition is a design contest wherein participants are stimulated to think about societal responsible entrepreneurship in the fashion industry. Everyone with a vision on ‘the future of fashion’ can register as an individual or team for the competition up until September 2010. Conditions and more information concerning (enrolment for) The Green Fashion Competition can be found on www.amsterdamfashionwek.com/greenfashion.

Merle Deterink (Programme Director at AIFW): “Supporting sustainable fashion initiatives is essential for AIFW, as we aim to stimulate and strengthen the Dutch fashion industry. This is why we are searching for future oriented fashion entrepreneurs; entrepreneurs who are able to create fashion while sustaining biodiversity. Manners in which this can be achieved are for example by using local produce or sustainable materials.”

AIFW and the Dutch Ministry of Agriculture, Nature and Food Quality aim to compile a useful ‘prize package’

with which the competition winners can successfully establish themselves within the market. The Green Fashion Competition will provide young entrepreneurs with workshops in Business and Creation, a platform during the 14th edition of AIFW (J24th - 31st of January 2011) and expertise from and connection with the AIFW network as well as substantial cash prizes: The first prize is €25.000 and the second prize is €15.000.

The jury

A professional jury will judge the whole course of the competition headed by the competition ambassador Lonneke Engel (international top model and the founder of Organice Your Life®) who will introduce the competition to the press during the launch. The jury consists of: pioneer in sustainable fashion Kentroy

Yearwood (INTOXICA), publicist and fashion journalist Georgette Koning (NRC Handelsbald, Nrc.Next), Senior Banker Manolo Marquez (Fortis Bank Nederland / ABN AMRO), a specialist in sustainable development (CREM) and an expert from the Dutch Ministry of Agriculture, Nature and Food Quality.

For more information concerning The Green Fashion Competition and enrolment please visit:

www.amsterdamfashionweek.com/greenfashion & www.thegreenfashioncompetition.blogspot.com