bibico and Enamore on the catwalk
On October 11th The Living Room bar in Bristol held Sustainable Fashion 2009. bibico and Enamore were representing Bath-based ethical clothing companies. They joined companies with the same vision from across Britain.
Low energy lighting was used and the catwalk cover and red carpet were bio-degradable. Bristol-based break-dancers ‘Physical Jerks’ made good use of the catwalk, showcasing their accomplished body popping and marshal arts (with a plastic sword, we think). The show was in aid of Penny Brohn Cancer Care and Sustrans Bristol -the latter being a charity which aims to promote ‘travel in ways that benefit people’s health and the environment.’
Four students, from UWE faculty of Creative Arts, who won a competition at Bower Ashton, showcased their work at the show. I was quite impressed, there was an amazing coat and a beautiful dress made using tent material. Fittingly, the show was compered by Rob ‘Salvidge’ who is the captain of Bristol’s Matthew and has worked on a semi-regular basis as a presenter for BBC Radio Bristol since his schooldays.
Emma Reed, marketing and events coordinator at The Living Room said; "It's living and working in Bristol that has really opened my eyes to the eco conscious 'green' world.”
She mentioned being inspired by Gary Harvey then went on to say; “Here at The Living Room, we have this great venue just crying out for a fashion show… focusing on something creative but also so relevant is important - we immerse ourselves in fashion and it can be at great cost to the environment and to people."
’Sustainability in fashion is an added concept that goes a step further - it is about changing the way people think about clothing - about the longevity of the fashion we buy - about awareness that the industry itself perpetuates all sorts of environmental issues.
The issue of ethics is central to sustainability - making sure working conditions are good and that the effect on the environment is minimised by the processes involved - the idea of reusing materials to avoid further damage is important.’
It’s great to see sustainable fashion becoming so fashionable.