A couple of weeks ago we were lucky enough to attend the Sacred Childhoods Foundation’s Ethical Fashion Show. The fashion show was hosted at the glamorous Vanilla London which made a suitably chic venue for a fashion show with its glitzy black and white decor. Greeted by a glass of bubbly, guests had a chance to mingle and admire the beautiful models who were styling some of the designs that would be later auctioned off. Following the welcome drinks, those who were lucky enough to get tickets settled down for a delicious three course meal.
In the press room; champagne with the models and designers
Over the evening Natalia Perry, the founder of SCF gave several talks, each one powerful but positive and informing, bringing home just how important their work is both in the UK and in Indonesia. The charities work makes a real difference to the lives of children, helping to give what many children in developing countries are deprived of, a childhood. They run several projects which vary from supporting slum schools, helping young girls escape a world of trafficking and raising funds so that orphanages can feed and provide shelter for the children. All in all they are doing amazing work in a comprehensive, translucent manor, and using aid in a positive, forward thinking way. Tamsin Lejeune from the Ethical Fashion Forum also gave an inspiring speech, talking about the current growing opportunities arising in the ethical fashion sector.
The catwalk began with Mr.UK modelling some very fetching pants from Pants to Poverty and satchels made by Trashy Bags. Throughout the entire evening there was a wide range of designers from all over the world including Serefina, who opposes the idea of ‘fast fashion’ and instead ensures that each garment is durable and made out of ‘waste’ materials.
Mr. UK on the run way in Pants to Poverty
Following the main course there was a second catwalk with another range of clothes from these generous designers who have donated these outfits all in aid of the Sacred Childhoods Foundation. The Sacred Childhoods Foundation worked with Models Of Diversity, who use top agency standard models but who are against size zero culture and appreciate that beauty comes in all shape, colour and size.
DIY couture being auctioned off.
Designed by Da-Lata and made from recycled can ring pulls
As well as clothes designers, there were also various ranges of jewellery and accessory designers including Trashy Bags, Ware and Zanna. All the designers pay their artisans a fair wage and use innovative materials to make their products. Trashy Bags use recycled wrappers to make their bags, Ware uses recycled tyres to creating earrings and Zanna creates jewellery to create new jewellery.
The night was a great success and a big Thank You goes out to all who attended and gave their pennies to this brilliant cause, and of course to the Sacred Childhoods Foundation for putting on such a brilliant night. Overall an amazing £5,000 was raised with the potential to raise even more next time.
The Sacred Childhoods Foundation used the broadcast service offered by the Ethical Fashion Network to promote their event. Have you got something to promote? Advertise through the network and make the network work for you.
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