Livia Firth launches an eco-friendly fashion line

[EFF Marketing]

 

Can fashion be sustainable? She says ‘YES’. The Eco Age creative director, Livia Firth, has recently launched an eco-friendly fashion label with her own name, Livia Firth Design. She has unveiled the first in a luxury line of clothing and accessories. The philosophy behind LFD is that each piece designes with ‘love, fair trade rules and environmental standards in mind’. One particular piece is the limited edition skull necklace, which comes together two different traditions in its production, mixing present day artisan skills with ancient Egyptian technique of the Lost Wax Casting (cire perdue) for the exquisite detail, sold at Eco Age, where Firth is creative director. The limited edition skull necklace is made by hand in a small artisan co-operative workshop in Devon.

In addition to her clothing line, Firth, founder of The Green Carpet Challenge (GCC), has teamed up with Giusy Bettoni of  C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), is a global network with showrooms in Milan, London and New York, to create the first Green Carpet Challenge Fabric Library.