An Eco Friendly Conscious Collection, which hits stores on April 12th 2012, is being launched by H&M.


The brand has created and released a new collection under the umbrella of its Eco-friendly Conscious range, all made using sustainable materials such as organic cotton, hemp, recycled polyester, organic linen, tencel and crude yarn.


H&M Conscious main range debut includes men’s, women’s and children’s apparel with 100 per cent organic cotton to increase the use of ‘green’ fibres and sustainable fabric.


The Daily Mail reported that a number of A-listers including Michelle Williams, Amanda Seyfried, Viola Davis and Kristen Davis are already fans of the Exclusive Glamour line and have already been wearing it on the red carpet.



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