Girl About Town - EFF at Ethical Pure

The Ethical Fashion Forum partnered with Pure London at this years show, running from the 8th-10th of February, for the first ever Ethical Pure. Launched in response to the growing demand for fashion with a conscience, Ethical Pure brought together some of the best clothing, footwear and accessories brands in ethical fashion.

EFF was excited to showcase the work of their Innovation competition winners, shown below...
Beautiful Soul

Beautiful Soul ranges incorporate vintage kimonos, recycled and organic textiles. Beautiful Soul aims to recycle beautiful things from around the world into wearable collections.


Sika is inspired by the rich culture of Ghana, and all garments are produced by highly skilled seamstresses and tailors in Ghana. Sikka is able to give back to the Ghanian community and raise the standard of garment production.

Julia Smith

Julia Smith, made in England, is a designer label for women who care about where their clothes come from. Inspired by diverse cultures and using techniques from around the world, Julia Smith then brings the making process back to her home city of London.

Click here for more information about the EFF Innovation initiative.

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