Profession / role:

Designer and maker

Company / organisation:

DIYcouture

Website (if you have one):

http://www.diy-couture.co.uk

My primary role in relation to fashion is:

Designer

I am looking to discover or buy

Other ethical fashion friends

About me / About business or organisation:

DIYcouture publishes books that enable people to make their own clothes. The books are an alternative to and a step away from traditional sewing patterns. They use colourful diagrams and pictures to enable inexperienced seamsters to make personally tailored, professional looking garments from scratch.

DIYcouture aims:

-To stimulate widespread enthusiasm for sewing in generations x, y and z
- To empower people to create for themselves to a high-standard, enabling them to opt out of buying into brand culture.
- To enable people to access affordable clothing that has not been produced using sweatshop labour.
- To build empathy with the thousands of invisible pairs of hands around the world that spend their time skilfully creating the clothes we wear.
- To inspire people to slow down- to take the time to make a garment that is precious and long-lasting, rather than comfort-shop for disposable items which add to the worlds increasing piles of landfill.

Career history / Company history:

I have been designing garments and costumes for the past few years and began DIYcouture in June 2008.