Seventh Generation may be the market leader in eco-friendly household cleaning products and is unquestionably dedicated to environmental and social responsibility, but these are not the main reasons people are buying their products. For a majority of their most loyal customers, who turn out to be issue-aware women with children, the primary driver of consumer choice turns out to be safety. Many women simply want fewer toxic… Continue

As a new member to this forum, I would like to share something that has been suspected by many but lay entirely hidden in plain sight. That something is the vast and growing network that supplies partners, support and a market for aspiring green brands – including sustainable fashion brands.



I discovered this network in the process of interviewing America’s top green business leaders for my new book. Very few of these… Continue