Claire Watt-Smith
  • Female
  • London
  • United Kingdom

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Profile Information

Profession / role:
Company / organisation:
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My primary role in relation to fashion is:
Consumer, Designer, Retailer, Supplier, Tutor
I am looking to discover or buy
Like-minded individuals promoting their gorgeous fairly traded fashion and to help expand the BoBelle London brand.
About me / About business or organisation:
I set up BoBelle,, in late 2007 with the vision to supply ethically sourced and hand made fashion accessories. BoBelle London now supplies and designs their accessories, all of which are hand made using the luxurious eel skin leather. Eel skin leather is a by-product of the food industry in Asia where eels are extensively farmed for their meat and the skin is discarded. We have an array of handbags, purses, wallets and more, all of which boast BoBelle's signature deep red faux-suede lining. We want to show that ethical fashion can be luxurious, desirable and affordable.

BoBelle London has had great coverage recently and I have been awarded Fellowship of the Royal Society of Arts, as well as being nominated as an Ambassador for Enterprise UK. Last year I was voted one of the Top 100 Entrepreneurs by Striding Out and this year I have just been featured as one of Red Magazine's Red Hot Women, the Daily Mail's Enterprising Britain campaign example as well as winning the runner up prize for the DediPower Digital Awards.. BoBelle London is growing organically and can be found in over 50 boutiques across the UK and Ireland.

BoBelle London - Fashion with Ethics.
Career history / Company history:
I completed my BSc(Hons) in 2005 and then a Masters in European Business and Spanish at Royal Holloway, University of London. It was during my Masters studying Business Ethics that I became so passionate about fair trade and ethical production. I worked for a year at Monsoon Accessorize Head Office in their Retail Operations department but left at the end of 2007 to progress BoBelle London. BoBelle London has since been featured in huge publications and business magazines, including Red and Drapers, as well as having a concession in Topshop and Our Eco Shop.

Claire Watt-Smith's Blog

Gorgeous new Chloe Wallet at BoBelle London

Posted on April 27, 2010 at 7:30 0 Comments

The stunning new Chloe Wallet has finally gone 'live' at BoBelle London. Is your wallet looking a but tatty? Need more security as your current wallet explodes in your handbag and the contents spill everywhere? Do you want a wallet that looks stylish, is durable and ethically made? Then look no further…


Claire Watt-Smith - Red Magazine's Ethical Business Entrepreneur

Posted on March 8, 2010 at 18:01 0 Comments

Claire Watt-Smith, the Founder of BoBelle London, has been featured in April's Red Magazine as one of the Top 20 Under 30 Red Hot Women - what an achievement!

The Red Hot Women competition hosted by Red Magazine is conducted to find the most inspiring and fabulous women in England. I am over the moon to be selected as one of the 'Top 20 under 30' and am so honoured to be amongst such awe-inspiring…


BoBelle London's Gaia Purse - as recommended by The Times

Posted on December 7, 2009 at 14:30 0 Comments

The Times is one of the most read newspapers in the UK and BoBelle London was ecstatic to be featured in their Ethical Christmas Gift Guide. Whether you are looking for the perfect handbag and matching wallet to 'wow' her, or the perfect stocking filler to treat her, you will find exceptional quality, ample choice and superb customer service at BoBelle London,

The Gaia Purse at BoBelle London was hand picked by the Editor of… Continue is featured on

Posted on August 19, 2009 at 16:15 2 Comments

Dear all,

I am thrilled to say BoBelle has been featured on Cosmopolitan at - please see the direct link at:… Continue

Introduction - BoBelle Fairly Traded Fashion Accessories

Posted on June 25, 2009 at 9:04 0 Comments

Dear all,

I just wanted to introduce myself to you all!

My name is Claire Watt-Smith and I am the founder of BoBelle,, the supplier of fairly traded fashion accessories, all of which are hand made using eel skin leather. Eel skin leather is a by-product of the food industry in Korea where eels are extensively farmed for their meat and the skin is discarded. Please have a look at our photos to see our current ranges of handbags, purses, wallets and… Continue

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