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Antonina Izmaylova's Discussions
Digital Catwalk Show - Izmaylova
Started Feb 8, 2013 0 Replies 0 Likes
Dear EthicalFashion Forum community, from the Izmaylova team we would like to invite you to WATCH OUR AW13 RUNWAY ONLINE! On February 16th, 4PM GMT we will be revealing our AW13 collection online at…Continue
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Profile Information
- Profession / role:
- Designer
- Company / organisation:
- Izmaylova
- Website (if you have one):
- www.izmaylova.co.uk
- My primary role in relation to fashion is:
- Business Owner
- I am looking to discover or buy
- Business relations
- About me / About business or organisation:
- Hailing from Moscow and Paris, Central Saint martins and London College of Fashion alumni Antonina and Nathanael spent their youth surrounded by history.
For the Ballet Russes to the cafes of Saint Germain-des-Pres, the tender culmination of place and sound weaved inspired threads through the minds of our creative directors, becoming the future hallmarks of Izmaylova London.
Positioned within the geographic triad of Moscow, Paris and London, their creative direction focuses on the poetic intermingling of ideas conventionally seen as inharmonious.
- Career history / Company history:
- After successfully running a London-based atelier producing bespoke evening wear for discrete list of commissioning clients since 2009, Antonina and Nathanael formally launched the company as a ready-towear brand at the beginning of 2012. Faithful to its beginnings, the brand continues to preserve its atelier.
Nurturing both those who guard fashion’s past by preserving the revered skills of made-to-measure, Izmaylova London produces one-off garments for its loyal clientele in conjunction with superlative ready-towear collections borrowing from the brand’s origins.
This respect for the past but dedication to innovation has positioned the company as a testament of tradition bestowed modern relevance.
Continuing with this ambition to bring the past into the future, Izmaylova London launched as a digital brad.
Melding commerce with creative extensions manifested through various media formats, the company’s fervent desire to translate the offline luxury experience online has established its website as a multi-sensory experience, fulfilling the expectations and evolving curiosities of modern consumers.
Colliding under the modern backdrop of London, Nathanael and Antonina continue to spin their unique interpretation of history, design and luxury to derive a contemporary label with an equally modern relevance in today’s wardrobes.
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