An ode to profound human emotions, the latest organic Autumn Winter Collection by Ela translates our basic necessities fused with fantasy. The warmth of bread, the promise of dreams— this collection transcends this eloquent metaphor about today’s reality.

Celebrating the new fashion season with substance, Ela’s latest collection spotlights organic high fashion. A beautiful harmony of pristine fabrics, subtle embroidery details and delicate textures in shades of broken whites, beiges and browns, BREAD and DREAMS portray the designer’s penchant for subtle playfulness in his design.

Inspired by the many layers of human emotions, the creations speak volumes about the journey undertaken by a young designer who seeks to explore fabric as an intimate medium of expression. Breaking away from conventionality, Joyjit effortlessly demonstrates the exquisite grace and sumptuous appeal of organic fabrics. High fashion and eco chic, Ela’s latest line is made entirely from organic fabrics.

Ela believes that the future of fashion lies in making it sustainable. According to Joyjit, “By making a conscious choice with clothes, we can play a big part for a better tomorrow. BREAD and DREAMS is inspired by this ecological and ethical philosophy of ours, without taking away from its high fashion quotient. We truly believe, in due time, the global movement of sustainable fashion will slowly and naturally become a way of life.”