This book is excellent! Inspiring and educational - it details a man and a business that was founded in love of the great outdoors. I learnt so much from this book - it gives a lot of technical details about fabric construction - using recylced poly and the pioneering of their own fibres that are more ethically responsible for the environment. Chouinard is a champion of the environment and his story (of Patagonia) bears testimony to how we can make a ethically responsible product and influence those around us.
Just having finished reading this business autobiography, I am inspired and in awe about this man and his company. His honest passion, compassion and love of the active outdoor lifestyle is something I can identify with; I would strive to follow his example, even in just some of the issues he succesfully addressed.
Have you read it yet jaqui?