The Tipping Point by Malcolm Gladwell

[David]

How Little Things Can Make a Big Difference

From the back cover:

The Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but pecisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

This book is fantastic although my first thought was 'okay nice idea, no big deal, I think I can imagine what it is all about', and you probably can too. Hence why it sat on my bookshelf for a year or two unopened. I WISH I READ IT EARLIER. The depth and detail is rich and the ability to utilise the information is dangerously exciting. Are you worried that you're business has great ideas but isn't receiving the success it deserves? A lot of the answers will be in this book. I will definitely gift this one to my employees in the future.

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