Second Edition. By Mark Tungate.

Blurb: Fashion Brands takes you on a behind-the-scenes tour of the fashion industry as you've never seen it before. Get ready for a fascinating story which investigate the rise of celebrity-endorsed products and ranges, the impact of fashion bloggers, and the inside track on designers and their brands.

Yep, well I found this one to be a great read, those of you in the midst of the industry may not find it quite as interesting. Starts off with a good history of fashion branding and then continues to look at the, for want of a better word, fashion of fashion branding. He doesn't leave any stone unturned, haute couture, high street, retro, vintage, fragrances, athletics, models, designers, celebrities, stores, ethical... Concludes with eight developments that he believes will have an impact in the future on fashion branding.
A Solid four Golden Stars.

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A great Book and a Must read for all Students and Even people in Industry. A great way to understand the importance of Brands and Branding in Fashion and Business overall.
I wrote to Mark Tungate during my MA Thesis research and was a great help with his feedback. As well as providing me with some industry contacts.



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