GREENshowroom is an unconventional tradefair and will again take place in Hotel Adlon Kempinski in Berlin from January, the 19th to 21st 2011, during the upcoming fashion week. This will be GREENshowroom’s third appearance in Berlin and its fifth since being founded in spring of 2009. GREENshowroom will present international sustainable and luxurious fashion and lifestyle products. “As a result of the increasing demand of exhibitors GREENshowroom is now coming to Berlin seasonally.” Co-founders Magdalena Schaffrin and Jana Keller are happy to resume successfully on the last event in July 2010: “The number of exhibitors was redoubled and the number of visitors ascended accordingly.”

The gorgeous rooms at Hotel Adlon will be a further draw and an impressive setting for GREENshowroom. For three days, both fashion professionals and consumers can explore a fashionable, yet sustainable expedition. The new collections for autumn/winter 2011/12 will be presented for professionals, while other visitors can have a look and even shop the collections for spring/summer 2011. Therefore GREENshowroom will have separate areas. “With opening the showroom to the public over three days we react on the positive feedback of guests of our last Public Day”, say Jana Keller and Magdalena Schaffrin of GREENshowroom. “We want to give enough time and space to those who are simply interested in our work.”

The reactions on GREENshowroom have been overwhelmingly positive so far: “It feels like a time machine that puts you back to a scenery where couturiers welcomed their clients very exclusively in a boudoir”, writes the German newspaper Zeit about the special experience at GREENshowroom in July 2010, while German radio station Motor FM attested to GREENshowroom that “protection of the environment is now sexy”. But not only positive press comments make the two founders feel good about GREENshowroom: “Some exhibitors could write a huge order for the last season - that’s good news!” add Schaffrin and Keller. For January 2011 exhibitors can sign up here:

GREENshowroom / Andrea Herold / exhibition@green-showroom.net / www.green-showroom.net