Martin Franklin
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  • London
  • United Kingdom
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Looking for an experienced Menswear Designer

Started this discussion. Last reply by Riz Smith Jun 6, 2010. 1 Reply

We are looking for a smart, urban-savvy menswear designer with approximately 10 years experience and some great work to show for it. An interest in sustainable design, sourcing and production a…Continue

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Profile Information

Profession / role:
My primary role in relation to fashion is:
I am looking to discover or buy
a) Building long-term/partner relationships, b) Great menswear designers, c) A sustainable sourcing strategy and supply chain
About me / About business or organisation:
I am in the process of developing a new sustainable menswear brand. Although I wouldn't call myself a total fashionista I'm interested in creating a casualwear brand that really connects with metropolitan men by deeply understanding them. My motivation is a) until I really immersed myself in the 'ethical marketplace' I just didn't see brands other than the Patagonia's and Howie's and Timberland's taking sustainability seriously and talking about it with their customers and b) as I've got into my mid-30s I've found it less easy to consistently find things I liked, and speaking to friends and colleagues it seems they've felt the same. So I'm very excited to develop a proposition that can be a future benchmark for sustainability with being 'all about sustainability' while really connecting with men and giving them a product they love and will be loyal to.
Career history / Company history:
13 years at Procter & Gamble in FMCG sector as brand manager and then associate director, in South Africa, UK and Switzerland, working first in Baby Care and then mainly in Prestige Beauty Care, specifically Salon Professional products - including relaunch of the Sassoon Professional brand (colour/care/styling products) and the Nioxin acquisition. Always looked for challenging projects involving turnaround and innovation, and became adept at developing brand equity/identity and bringing it to life characterfully. Working with the Sassoon Creative Team for almost 10 years ignited my passion a) for working with truly talented creatives and b) for the creative challenge of developing and launching seasonal (in this case hair fashion) collections. This experience coupled with my dream of launching a cool brand of my own that was also a force for good has brought me into the fashion sector - with a lot to learn still, but the passion to create something special.

Martin Franklin's Blog

Looking for an experienced Freelance Merchandiser

Posted on August 17, 2010 at 10:31 0 Comments

To assist in planning and forecasting for a sporting casual menswear start-up with an ethical dimension, I am looking for a freelance merchandiser to bring retail expertise to an exciting new venture. Please get in touch to discuss further.

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At 18:48 on June 21, 2010, N.J.Bond said…
Nice welcome , to see you in EFF Martin,

Virtue based Organic and Natural dyed is entirely fresh breed in Denims . 17 th century fabric is avaialble with us Live processed ethnic way in India , we found them burried in the sands of our Bio Valley where once British Raj Traders were paying gold coins to uor forefathers for Indigo Dyes . Active . We are a riving company and re created an environ to make this miracle happen that mother earth blessed us with this magical gift.

If you care , if one of fresh millanium Vascodagamas, come to our shore , you will be distinct in true sense of fashion and colour visit our site
At 19:07 on May 30, 2010, Mary King said…
Hi Martin, Nice to see you on EFF. We have some great handloomed fabrics for menswear, especially our tweeds. Have a look at our webpage Bestregards, Mary

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