Comments - The myth of the ethical consumer - Ethical Fashion SOURCE Network2024-03-28T10:29:03Zhttps://ethicalfashionforum.ning.com/profiles/comment/feed?attachedTo=2622461%3ABlogPost%3A54390&xn_auth=noThere is a way to make this h…tag:ethicalfashionforum.ning.com,2010-08-25:2622461:Comment:596982010-08-25T11:10:54.763ZKinga Kovacshttps://ethicalfashionforum.ning.com/profile/KingaKovacs
There is a way to make this happen and change people's attitude and behaviour in a way ;) I am sure.....awareness.....and knowledge is important as you said N.J.Bond ;)
There is a way to make this happen and change people's attitude and behaviour in a way ;) I am sure.....awareness.....and knowledge is important as you said N.J.Bond ;) It makes a lot of sense. I ke…tag:ethicalfashionforum.ning.com,2010-08-17:2622461:Comment:590862010-08-17T10:22:50.522ZMartin Franklinhttps://ethicalfashionforum.ning.com/profile/MartinFranklin
It makes a lot of sense. I keep wondering why all the good work happening the ethical fashion arena still seems to be isolated or removed from the world of mainstream fashion, and I guess that's exactly because the majority of consumers won't behave in an ethical way much of the time, even if they'd consider themselves to be ethical people. It means that brands with an ethical motivation may need to put fashionability and desirability first, and make the ethical messaging secondary. Thanks for…
It makes a lot of sense. I keep wondering why all the good work happening the ethical fashion arena still seems to be isolated or removed from the world of mainstream fashion, and I guess that's exactly because the majority of consumers won't behave in an ethical way much of the time, even if they'd consider themselves to be ethical people. It means that brands with an ethical motivation may need to put fashionability and desirability first, and make the ethical messaging secondary. Thanks for the great post! In general the consumers thes…tag:ethicalfashionforum.ning.com,2010-08-03:2622461:Comment:573582010-08-03T09:09:26.945ZN.J.Bondhttps://ethicalfashionforum.ning.com/profile/NJBond984
In general the consumers these days have heard that alternate to chemical goods in textile exists, but that is only they have began to value now and basically their attitude has not changed.The reason is that thier informations, knowledge and ideas are all just heard, not yet realised . They are not sure of the quality and decision they make to buy . Once they buy they have to be proud of it to tell others they made right decision in buying that organic. Hence the knowledge is missing . This…
In general the consumers these days have heard that alternate to chemical goods in textile exists, but that is only they have began to value now and basically their attitude has not changed.The reason is that thier informations, knowledge and ideas are all just heard, not yet realised . They are not sure of the quality and decision they make to buy . Once they buy they have to be proud of it to tell others they made right decision in buying that organic. Hence the knowledge is missing . This knowledge is not going to come easy.<br />
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Another point to consider is many of the consumers are wrongly trained to perceive colour. The can not appreciate the real fibres and true colours . Since 150 years or for some generations they have been trained to view colours under artificial window/ Mall's light which tell them more real than real. Their colour perception is wrong.<br />
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They want the ready-made attitude built in the shine and shimmer of the fabrics . This is not available in organic natural dyed because they are fundamentally different from the current fashion . Organic and natural dyed belong to virtue fashion . In ancient denim jeans one can see the virtue fashion. Further the totally organic and natural dyed is irregular , charecteristic , individual to producer; for distributor it is alive , has statement and message in his career, for conciouse consumers it is mother natures gift , a legacy . Only those who are conciosue ,creative souls can observe what they are seeing in mind eye and are able to buy for they require not for fashion. In the past Natural dyed Indigo denim jeans was used not for fashion buy the Ranchers and cow-boys required it to protect themselves from killer bees in deserts they lived. Modern consumers do not require organic and natural dyed they only want their wants and needs are shaped under artificial lights, far away from organic .<br />
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The way out is only conciouse and creative consumers must require to wear a body sheath, not fashion .In the body sheath the body is supported to build mechanism to cure diseases when the dye is herbs and art of ecstasy an aesthetic effect of high standard as nature is many colour beauty. They have to use it and experience and share their instincts with other consumers for large masses to buy organic goods.Till then it is under trials.