You will love Ethica: A new online retailer dedicated to high-style ethical fashion


What is Ethica

Ethica is an online retailer dedicated to high-style ethical fashion. The goal of Ethica is to connect consumers and companies that share a commitment to social and environmental responsibility. They want to make it easy for consumers to be able to measure the real impacts of their consumption choices. Ethica aims to make it uncomplicated for consumers to find stylish and sustainable curated fashion which they will love and keep for a long time.



High Fashion Designers with Commitments

The designers featured on the site create beautiful products and responsible companies. They've invested time and resources in being as planet- and people-friendly as possible.


Some of the commitments they've made? Sourcing ecologically responsible materials, developing sustainable production processes, treating their workers well, and giving to charity.


Ethica is proud to offer eco-friendly packaging and free, carbon-neutral shipping with every order. The company is based in a LEED-certified green building in New York City. They also support Nest, a non-profit dedicated to the development of responsible artisan businesses.


A Sleek Look and a Smooth Experience


The website is easy to navigate and you can choose to shop by designer and product family, but what’s great about this website is that you can also choose to shop by ethical practice. This means that you can choose to shop according to what matters to you the most between “Sustainable”, “Trade not Aid”, “ Hand-crafted”, “and Made in the USA” or “Vegan” and the good news is that most of the items fall under more than one of these practices. 

Another plus, next to each item you will find an explanation stating why the item is ethical.


Pretty Useful Tips

In addition to highlighting how every step in the life cycle of a garment is important and taken into consideration (from the sourcing of the organic raw material, to the living wedges provided during the manufacturing process, to the eco-transport), Ethica also gives you the tools to complete a sustainable cycle at home. On the website you can find a “Tips on how to green your laundry routine” section as the company believes that sustainable style isn't just about the way you shop. It can also be about the way you care for your clothes.



Ethica wish to provide, literally and figuratively, a small fashion fix, while we all endeavor as a community to bring about permanent, industry-wide solutions.

To start greening your wardrobe with sustainable items from start to finish, visit their amazing website and let us know what you think!


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