Volcom, In Partnership With National Coalition For The Homeless, Prepares To Launch Jeans Recycling Program For 2010

[3BL Media]

(3BLMedia/theCSRfeed) COSTA MESA, CA – July 13, 2010– Volcom, Inc. the youth clothing innovator, is giving your jeans a chance again in 2010.

In 2009 more than 5,000 pairs of jeans were collected by 100 North American stores featuring Volcom product and then donated to fifty local homeless shelters across the country. This year Volcom is hoping to collect upwards of 10,000 pairs from more than 300 participating stores around the world.

In August, each of the participating retailers will set up a Denim Recycle Bin in their store where do-gooders can bring in a used pair of jeans in good, wearable condition to contribute to the drive. Anyone who donates a pair of jeans at any one of the participating stores will receive either a Give Jeans a Chance hat, sticker or button. Additionally, every participant automatically gets entered for a chance to win a year supply of Volcom Brand Jeans (VBJ), a $1,000 Volcom prize pack or one of the 50 VBJ runner up prize packages being offered.

Regarding last year’s campaign, Neil Donovan, Executive Director, National Coalition for the Homeless said, “Volcom’s Give Jeans a Chance (GJAC) is inspiring thousands to make a single donation and it’s having a huge impact in the lives of so many homeless people.”

So that fans can show their support, Volcom is offering a Give Jeans a Chance t-shirt, which will be available at most participating retailers in early August (see attached image). As part of the Volcom Give Back Series, part of the proceeds from the shirt will be donated to the National Coalition for the Homeless in support of their quest to end homelessness.

“Last year’s drive proved to be rewarding to all involved,” said Derek Sabori, Volcom’s Director of Sustainability and Corporate Social Responsibility. “You see the photos and people are just stoked… Stoked to give back.”

Floris Gierman, Volcom’s Director of Retail Marketing is heading up the program and agrees, “Putting on clean, dry jeans in the morning is something that most of us take for granted. It’s easy to forget the tremendous number of homeless people living in the US who cannot enjoy the same simple privilege. We could not be more excited about Give Jeans a Chance returning for its second year. With the continued support of shops and homeless shelters we hope to reach our goal of raising 10,000 pairs to keep those in need warm this winter.”

For more info about Give Jeans a Chance and for updates on the drive, check www.volcom.com/givejeansachance.

For additional info, please contact

Floris Gierman

Phone: [phone]

[e-mail]

About Volcom, Inc.

Volcom is an innovative designer, marketer and distributor of premium quality young men’s and women’s clothing, accessories and related products. The Volcom brand, symbolized by The Stone, is athlete-driven, creative and forward thinking. Volcom has consistently followed its motto of “youth against establishment,” and the brand is inspired by the energy of youth culture. Volcom branded products are sold throughout the United States and internationally. Volcom’s news announcements and SEC filings are available through the company’s website at www.volcom.com.

About the Volcom Give Back Series

Created in 2008, the Volcom Give Back Series (VGBS), is a program where a percentage of proceeds from select styles go directly to community-based non-profits. The company has supported charities and organizations including the National Coalition for the Homeless, TACA (Talk About Curing Autism), Boys and Girls Club of Hawaii, and Boarding for Breast Cancer (B4BC).

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