Sustainable Fashion - Let's Take it to the Streets!

Introducing the style is... Collective for ethical and sustainable fashion brands, the search engine for sustainable fashion has just launched a new collective for UK ethical fashion brands and retailers. The style is... Collective  gives brands the opportunity to be part of something bigger, a movement working to make ethical and sustainable fashion more visible and accessible to the mainstream.

The style is... Collective works on the principle explained by Aristotle when he stated “the whole is greater than the sum of the parts”.  By bringing lots of brands together in one place, the collective is  creating a useful one stop shopping solution with a wide variety of choice.  The collective also benefits from economies of scale in marketing lots of brands together ensuring a good return on investment for individual brands and leveraging a competitive advantage against larger and more established online brands.

Just in the fashion dresses category alone currently has 255 dresses to choose from,  a range of sustainable and ethical choices including organic, bamboo, fair trade, vintage, upcycled, to hire and made in Britain. During the autumn, up to 15 new fashion brands will be given the opportunity to join the Collective with their products being added to the website. Each of these brands will benefit from increased website traffic helping to increase sales and brand awareness beyond just the ethically minded customer. Members of the collective will also benefit from additional benefits such as discounted tickets to networking events to facilitate collaboration opportunities.


For further information visit style is... email

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