Johari, helping Empower Kids in Kenya

[Ethical Fashion Forum]

Johari launches the latest Seedlings collection with prints designed by kids to be worn by kids and sales helping vulnerable kids in Kenya to an education.

The Johari Seedlings collection is entering its third season and for the past two years has received a helping hand from young talent in Scottish Schools and youth organisations to expand the range of kids clothing. A design competition aimed at school children between the ages of 5 and 16 has unearthed some wonderful artistic talent. The children are given a brief to come up with a design influenced by the African landscape, culture or people. The competition is not only designed to encourage creativity; but to highlight African culture and help develop good global citizens through cultural learning and influences and consideration of how taking positive action can help improve the life of others.

The 2013 shortlisted entries were judged by Celebrity judge; Lorraine Kelly. The winning designs were sent to Johari in Kenya where printing and production took place in our production facilities. Pupils from Graeme High in Falkirk, Broom Sunbeams in Newton Mearns and Bucksburn Academy in Aberdeen will now see their winning designs being sold on www.johari.co.uk and through various retail outlets with 100% of any profit generated from sales helping support the children on Johari Foundation’s Miale Social Development Programmes in Kenya.

About Johari Foundation

Johari Foundation is an independent charitable organisation established to support child education and promote self-sustainability in Kenya. Working at a grass-roots level to help vulnerable children and young adults take charge of their lives and build a positive future for themselves and their families. Johari was established as a not for profit social enterprise to provide vocational training and employment to help young women in Kenya step out of poverty and help them build a better living. 100% of all profit from sales of Johari clothing and accessories helps to fund Johari Foundation’s Miale Social Development Programmes in Kenya.

For more information and to view Johari products please visit: www.johari.co.uk