From May 26- November 13, 2010 at The Museum at FIT in Manhattan

Eco Fashion is a hot topic in the world of art and style right now and the exhibit, Eco Fashion, Going Green’s appearance has only affirmed Eco Fashion’s importance in New York City. The Museum at the
Fashion Institute of Technology (FIT), founded in 1944 as a part of the
New York State University system, opened a show last week entitled
Eco Fashion Going Green
at their Textile History Gallery at Seventh
Avenue at 27th Street in NYC. This show, organized by Jennifer Farley
and Colleen Hill is a BIG nod to Eco Fashionistas, Sustainable Designers
and Stylists around the world, since its home at FIT broadcasts that
Eco Fashion is here to stay. For those of you HVC readers who won’t be
able to hit up this exhibit, here’s a brief synopsis to wet your
palette. Take a look and then go out there and inspire your local
textile, fashion or fine art institution to develop a show based on Eco
Fashion. You never know what you can create !

The Museum at FIT ‘s show is organized in chronological format, with current designers like Stella
, Edun and Bodkin kicking things off as you enter
the womb-like exhibition hall, housed across the street from their
academic buildings. Upon entry a gaggle of young girls huddled around
the sign-in booklet, which was full considering the exhibit had opened
days ago. They were speaking en français, so
naturally I inquired to get a sense of their connection to Eco Fashion.
They gave me a lovely answer, as they mentioned they were from Montreal.
“Sustainability is a big trend worldwide,” one of the girls proclaimed,
“so naturally this movement towards Eco Fashion is happening not only
in Montreal, but everywhere!” What a nice way to begin the exhibit.

Stella McCartney garments showcased at the FIT Eco Fashion show

Next I made my way by each and every of the over 100 garments that lined the stages of the 3 rooms and span styles from over 300 years. What an amazing experience it was to discover on the normally staid
information cards next to each garment, highlighted with a specially
formatted iconic system. This meant that every time I read about a
garment’s designer, history and origin, I also learned how it fell under
one of the six themes within the fashion movement:

  1. Re-purposing and Recycling of Materials
  2. Material Origins
  3. Textile Dyeing and Production
  4. Quality of Craftsmanship
  5. Labor Practices
  6. Treatment of Animals

Each of these themes had a corresponding logo that can be understood by this example of the Stella card.

Description with Icons from Exhibit

The reason I’m taking so much time to describe the exhibit is that I found it incredibly simple, but at the same time wildly well done. The choice to ask the question of how sustainability fits within a system of
“planned obsolescence” was a poignant one by Farley and Hill, because
it’s predicting the tension that this relatively new element of Fashion.
In addition, there was a decade for everyone, which means that there
was a relaxed invitation to each viewer, from the young girls who were
visiting from Montreal to the white-haired gentleman who grazed by in a
custom-made linen suit to come and enjoy the history of Eco Fashion.
What a remarkable tribute to the body of work so many designers have
shared in the world of Eco Fashion. If you’re lucky enough to be close
by this is a show that is not to be missed. And if you do go, let us
know what you think!!

Visiting information

The exhibit, Eco Fashion Going Green runs at the Museum at FIT from now until November 13, 2010. Admission is free and hours are:

Tuesday-Friday, noon-8 pm
Saturday, 10 am-5 pm
CLOSED Sunday, Monday and Holidays

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Comment by Haute Verte Couture on July 6, 2010 at 20:26
Hi Rita, So glad that you learned about the show, it was fantastic and hope to hear how you enjoy it!!!
Comment by Rita Luppino on July 6, 2010 at 20:18
This is amazing- I can't believe I didn't know about the exhibit. I have to check this out!
Comment by Jill Heller on June 21, 2010 at 22:42
I would love to send you more info about my work - you can check out my history in the fashion industry (NY) on I am almost ready to launch my eco fashion stylist company, PureThread (
are you in NY? would love to meet one day and discuss potential opportunities to engage, educate, and create with my clients. I plan on attending the FIT exhibit this week, Wednesday June 23, around 5pm. Please keep in touch, Jill
Comment by Haute Verte Couture on June 21, 2010 at 22:28
Hi Jill! I think you'll really like the show. There's tons of Eco Fashion in NYC, and the momentum is only increasing. Looking forward to learning more about your work/projects within the field :)
xoxox HVC
Comment by Jill Heller on June 21, 2010 at 22:20
I am going this week in NYC!
so glad to see more ECO Fashion coming to New York.
Jill Heller

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