sarah kay henriques
  • Female
  • London
  • United Kingdom
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  • Sommer Currie

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Profile Information

Profession / role:
Company / organisation:
Foundation Agency
My primary role in relation to fashion is:
I am looking to discover or buy
A job! I can design and make clothes as well as promote and sell them and I strongly believe that ethical and sustasinable fashion is the way forward!
About me / About business or organisation:
I graduated university in September 2009 with a degree in Graphic Design and Advertising. Since then I have been working and taking courses to expand and refine my skills in the direction of art direction, creative thinking, fashion and PR. I now have a real grasp on design, problem solving and creative thinking and I’m eager to put my skills to use.
Career history / Company history:
Foundation Agency 14/12/2010 to present day
Position – Intern
Foundation Agency is a PR and Wholesale agency for ethical and sustainable products. Since interning there I have been contacting journalists and writing press releases to try to get magazine, website and blog coverage. I am also working on some digital campaign ideas. I believe that online and social media campaigns are necessary in order to make an impact and I enjoy the different style of thinking that goes into making them work. In my dissertation at University I looked at the benefits of online campaigns and what makes them work and in my opinion the key is creating something that entertains, or, providing a function linked to what your trying to promote. I believe that campaigns like this can build brand loyalty and although it is challenging, it is rewarding when it works.

Louis De Gama 05/09/2010 to 15/12/2010
Position – Intern
As an intern for fashion designer Louis De Gama I have learnt a lot about the production of clothes from design to pattern cutting and sewing and I am now competent in those areas. As well as this, I liaised with PR companies, stylists, graphic designers and photographers and I worked on social networking sites and events to help with advertising. While I was there we had two sale events that I helped promote and a lot of profit was made each time.

All Saints 06/12/2009 to 05/09/2010
Position - Visual Merchandiser
I worked for All Saints in Fenwicks. It was a large concession, which expanded while I was there. I was involved with planning the expansion as well as the big move itself. As well as this I had to plan and map out floor moves once a month and direct others to get the job done as efficiently as possible.

For my last month working for All Saints I moved to the Kings Road store. There I worked as part of a visual team. All Saints has a very strong brand identity, which it conveys in every element from shop floor to stock and staff. Doing the visual merchandising I learnt how to be creative within a brand and without changing the identity. It also helped me understand how important a strong identity is.

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At 18:59 on July 29, 2011, Sommer Currie said…
Limited £8 early bird tickets available so grab yours now...Urban vs. Retro fashion catwalk show, to mark the urban and retro era of the upcoming designers of tomorrow. Free goody bag and canapés, Music will be provided by Ace of BBC 1xtra, a star PA by Jermaine Riley and performances from UK unsigned musicians. Visit​/gb/2011-08/16/urban-vs-re​tro-fashion-show
At 10:47pm on July 25, 2011, Alma Erzhanova gave sarah kay henriques a gift
At 22:47 on July 25, 2011, Alma Erzhanova said…


Dear Sarah!

I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. 
I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!

I really need to find  social responsible persons who buy ethical fashion clothes. Any help in distributing my link among ethically concerned people will be very valuable. 
Could you please complete this questionnaire, following the link
Thank you very much for your help.
Yours sincerely,

Alma Erzhanova

At 13:33 on February 20, 2011, Sommer Currie said…

Obcsure Prowess Fashion Show- showcasing several up and coming designers including an Ethical designer all the way from Greece.

To be held at trendy Parker Macmillan, City of London. On Thursday 10th March 2011.

Complimentary drinks reception

Goody bag


Raffle & exciting prizes to be won

We will be raising awareness by holding a raffle in support of Macmillan Cancer Support.

Please check out our events page for more info-Goat Girl Events


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