Profession / role:

Creative Director

Company / organisation:

Red Artworks Pvt. Ltd

My primary role in relation to fashion is:

Entrepreneur

I am looking to discover or buy

fair-trade eco-friendly fabric suppliers and small scale garment producers, stockists, buyers, trade fairs, consumer shows

About me / About business or organisation:

Nikaya Shefali is my trademarked womenswear label, which is now in the process of a re-start with a fresh approach to being ethical and sustainable, preserving traditional Indian textile crafts by re-inventing the end products to suit the tastes of global fashion savvy consumer whilst using organic, eco-friendly and ethically sourced materials and production processes.

Career history / Company history:

Studied sustainable processes in Fashion Product design and development at London College of fashion, implememted up-cycling on Womenswear label Nikaya Shefali in 2008, after a short-run -shut-down, again re-starting the operations with a fresh approach and strong values.