Well, it’s been a crazy, beautiful, exciting, inspiring and gorgeous journey so far!
We started out as the young people’s group from Make Poverty History in 2005. Remember Live8? That massive rally in Edinburgh? Remember the white band that 8 million people bought? Well that’s where we began.
Suddenly our pants were born! It was before the days of fairtrade cotton and so we found the best supplier we could making organic underwear and from a loan of just £3,000 within a few months we had 12,000 pairs of pants in one of our garages and things started getting exciting… the rest went like this:
* Pants went to Glastonbury and within a day 3000 people had bought our pants!! Joss Stone, Goldie Looking Chain and even the great Michael Eavis were in our pants! Maybe you were too!?
* Pants then went to Edinburgh and tested a new idea… the pants mobilization! A flash mob of pants people legging it around in their pants to say… PANTS TO POVERTY!
* Pants then went to the G8 Rally in Edinburgh and about 4000 more people got in our pants!!
By the end of the year we’d sold about 11,000 pairs of pants and knew that we were on to a good thing.
We’re now selling pants across 16 countries through a network of ethical and independent shops, here on our website and through pant loving groups… we’re working really closely with the best and most ethical suppliers we can find and we’ve got loads of amazing people and companies supporting us.
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jacqueline