Profession / role:

Director

Company / organisation:

Definition Africa

My primary role in relation to fashion is:

Business Owner

I am looking to discover or buy

Innovative ideas, international outlets/markets

About me / About business or organisation:

We want to redefine the market place.
Making products with designs that speak of us with materials made by us. We believe in Trade, not Aid.

We want to redefine the consumer.
Buying African products with pride, supporting African industry with pride.

We want to redefine the value of 'African'.
Changing the perception of local production, increasing the value of African products.
Company Overview
We have played around with materials and styles.
We have experimented with colours and prints.
We have come up with range of designs that we love.
We have come up with a range of products that we are proud of.
Description
We aim to have products that are 100% African made.

Career history / Company history:

Def.i.ni.tion Africa was founded in 2010