Fashion advice, tips, opinions, with an ethical slant
About me / About business or organisation:
I'm a 26-year-old fashion junkie in a spectator sense - I love to watch fashion in action on others, but have never had the confidence to really develop my own personal style. I am trying to change that now and, as someone who believes very strongly in ethical brands, I am here to learn what I can :)
Career history / Company history:
My career isn't anything to do with either fashion or ethical brands, unfortunately.
Comment Wall (3 comments)
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I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!
Could you please complete this questionnaire, following the link
In general terms 'brands' have only one ethos; to promote themselves in a way that persuades customers to buy their branded products and thus generate maximum profits. If that means paying lip-service to current public concerns over questions of an ethical, environmental or sustainable nature then they will do so. At the moment an 'ethical' brand is a contradiction in terms.