Reborn London is centred on the idea of rejuvenation:
Fashion – We aim to move away from the mainstream mass market, often led by short-lived trends, to create a more bespoke feel to urban style without the price tag or the pretence to match. Limited runs of each design are produced in any one fabric or colour so your garment will be almost, if not totally, unique to you.
Fabrics – Around 50% of the fabrics used are sourced directly from UK warehouses, which we have partnered with in order to make use of high quality surplus materials that would otherwise go to waste.
People – Each piece is made/printed in London and priced at a level that reflects excellent craftsmanship without excess. We promote sustainability and British manufacture by working alongside factories that provide training for unemployed young people in and around London.
Accessible yet alternative, REBORN LONDON is all about being an individual, going against the flow and looking damn good in the process.
Career history / Company history:
Founded in 2012 by London College of Fashion graduate Laura Lodge, REBORN LONDON was developed from a love of the city, its eclectic street style and a desire to find truly distinctive clothing produced in the UK.
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