Jo Poole
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Profile Information

Profession / role:
Company / organisation:
The Dress Doctor
Website (if you have one):
My primary role in relation to fashion is:
Designer, Consultant, Other
I am looking to discover or buy
suppliers of good quality, ethically produced fabrics and haberdashery, a greater knowledge of manufacturing process and more clients.
About me / About business or organisation:
My interests have revolved around clothing, its cut, construction and relationship to social history, from a young age. This led to gaining a degree in Costume for the Screen and Stage, and an early career in themed events and producing theatre where I worked mainly as a supervisor, but also running shows and making costumes. I lectured in costume supervision at the Guildhall School of Music & Drama, before setting up The Dress Doctor.

Amongst my concerns are skills loss due to modern manufacturing process, the short life of garments and cut, construction and sizing which works for "real" people. The relationship individuals have with their clothes beyond the point of sale is fascinating.
Career history / Company history:
Nearly four years ago I set up The Dress Doctor; a mobile service where I have taken the skills used in clothing performances and used them to re-work items of clothing both men and women have at the back of their wardrobe, the goal being that all garments owned are regularly worn and valued. I pay close attention to the clients wants and needs to ensure that their clothing gives the confidence and status required within their work and personal lives.

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At 2:40pm on July 31, 2011, Alma Erzhanova gave Jo Poole a gift
At 14:40 on July 31, 2011, Alma Erzhanova said…


Dear Jo!

I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. 
I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!

Could you please complete this questionnaire, following the link
Thank you very much for your help.
Yours sincerely,

Alma Erzhanova

At 11:10 on August 13, 2010, Laricea Ioana Roman said…
Thanks so much for your help!
At 12:52 on August 12, 2010, Laricea Ioana Roman said…
Dear Jo,

My name is Laricea Ioana Roman and I am a student at Kingston University, London (KU ID 0942659). I am doing a Master in Marketing, Advertising and Communications and at the moment I am writing my Dissertation. My topic is related to ethical clothing, more specifically, I am investigating how personal values influence customers' decision to buy ethical clothing. In order to come up with some answers for my topic, I need some opinions from people who actually bought ethical clothes.

This is the reason why I am kindly asking you to help me and fill in my questionnaire. It will take you no more than 10 minutes and you can win three books and £30 vouchers!

Thank you for your consideration,

Laricea Ioana Roman
At 2:41 on June 18, 2010, David McGill said…
Nice idea Jo.

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