Jo Matthews
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Profile Information

Profession / role:
Freelance Copywriter
Company / organisation:
Jo Matthews
Website (if you have one):
My primary role in relation to fashion is:
Consumer, Press, Consultant, Other
I am looking to discover or buy
Contacts, Conversations, Copywriting Challenges!
About me / About business or organisation:
I am a copy-writer and marketer, providing creative communications and branding services for ethical fashion, social enterprise and corporate social responsibility clients. With a degree in English, a Masters in Development Management and a diploma from the London School of Journalism, I try to combine my interest in social initiatives and development with a love of writing, design and photography.

Widely travelled and with a passion for fair trade, ethical fashion, and sustainable living, I am keen to demonstrate how the communication techniques of big business and the professional media can be imaginatively applied to promote and benefit the social sector.
Career history / Company history:
Most recently I have been commissioned by Monsoon and Accessorize to mastermind a new global brand strategy to communicate and promote the company’s ethical credentials. In response I have created the whole ‘LOVE since 1973’ campaign, which will be rolled out globally this autumn (look out for it in shop windows and on carrier bags!) I have also completely overhauled the structure and content of the Monsoon Accessorize Trust website, which has just been launched. Since being freelance I have also worked with ethical fashion start-ups such as Eco-Monkey and Ethics Girls, as well as working on copy for bigger clients such as The Liberal Democrat Party and GDRUK.

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