With the announcement of its e-shop (rubymoon.org.uk), RubyMoon can now offer their new premium collection of swimwear to the global market, but still retain its exclusivity. RubyMoon has carved out a niche in the women’s swimwear industry because of the unique appeal of its pieces; only fifty pieces per design will ever be made. The collection stands out by offering distinctive and vivid placement prints that compliment the body shape. The reverse side is solid black or magenta – this season’s hot colour. And of course, the two-in-one swimsuit means more space in your holiday suitcase.

A banded bikini bottom designed to flatter the stomach and thighs, but still be a little cheeky at the back, has become a sought after style and will be available exclusively at rubymoon.org.uk

The piece de resistance of the collection is RubyMoon’s 'Geostar' halter one piece, which uses a stunning pop graphic placement print, spaghetti straps, and a flattering cut.

RubyMoon is a unique and new kind of ethical business, founded to donate all of its profits to micro credit programs. Loans change lives by enabling impoverished women to become entrepreneurs, and to provide an income for themselves and their children.