how can communicate brands about sustainability while staying a fashionable brand.
About me / About business or organisation:
I'm communication manager of a sustainable brand in the imprint market. but wiht the aim of being in the retail market in the coming years.
Career history / Company history:
the brand has been launched in january 2012 and we continue to build our brand awareness, but it's not that easy to communicate on sustainability on a market where price is the more valuable argument.
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