I founded the label "aluc" with my three colleaugues in Berlin in 2010.
The eco-friendly commitment of our shirts and blouses begins already with the design. The detachable collar of the shirts and blouses gives you the opportunity of changing your style, while reducing the amount of clothes in your wardrobe. The collar is the first part of a shirt that is usually worn out. With your aluc shirt, you can easily exchange the collar instead of throwing away the whole shirt.
As we decided to use just industrial leftover fabrics (like end-of-roll fabric or colour charts), the amount of each fabric we work with is restricted. That’s why we produce limited ranges of shirts and blouses and in most ranges each piece is a one-off!
Our cotton fabric, which we buy in Austria from the Getzner Textiles AG, is certified with the Bluesign® standard. It guarantees an almost harmless technological manufacture process with minimum water and energy usage.
Our buttons differ from shirt to shirt. They are recycled: collected from donations, sorted out and then sold by a German social project called Knopfprojekt. Founded by an autistic woman, it provides self-determined work for her and other people that are living with autism.
While working as efficiently as possible, we still produce waste. To limit that amount of left-overs, we try to use every scrap of fabric and turn it into beautiful accessories. Supported by sheltered workshops in Berlin, we can offer you a great range of bags, wallets, smart phone covers and scarfs.