Profession / role:

Account Director

Company / organisation:

Future Foundation

My primary role in relation to fashion is:

Consumer

I am looking to discover or buy

Networking possibilities and work within sustainable fashion

About me / About business or organisation:

I am currently working in consumer research tracking social and behavioural trends, amongst others environmentalism. I am passionate about the importance of creating a sustainable world and the opportunities and challenges that it involves. Research shows that consumers generally have good intentions towards the environment but are easily distracted by other factors such as price and availability which increases the responsibility of organisations to supply consumers with products that help sustain the environment.

Another topic that is close to my heart is how companies and brands can help develop regions in lesser fortunate parts of the world by leveraging the local expertise in product/textile manufacturing.

Career history / Company history:

I have a Fashion Design Diploma from IED in Madrid and a BSc in Business Administration from Copenhagen Business School. My work experience lies within branding and consumer research agencies. I worked 1,5 years for London-based SCB Partners advising Harrods, Topshop, Coca Cola on brand adoption methods and my latest job is at Future Foundation which specialises in quantitative consumer research - where I manage clients within the retail sector providing them with consumer and trend data to support their Insight and NPD departments.