Nottingham Trent University
BA Fashion Design

‘Dressed Not to Kill' takes a modern sophisticated edge to the classic shirt silhouette. Karl aimed to produce shirts that provide a 25-35 core target customer with top quality products that stand up to the competition, celebrating acute attention to details, functionality and most importantly durable fabrics. The basis for this was sourcing organic cotton and drawing inspiration and colour from the quirky characteristics of The Joker. Ultimately, he seeks to establish a reputation for modern craftsmanship and conscience design within his product offerings, in order to maintain a foothold in the competitive menswear market.